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###  Contact Bailie: 

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  Product Manager, Marketing Systems Jackson Family Wines # Bailie Duncan

**Industry**:

Consumer packaged goods

**Departments using Acquia DAM**:

Central operations, Marketing, Product management, Sales, eComm

**Admin specialties**:

- User engagement strategy
- Metadata types/fields and categories
- Insights, Portals, Templates, Entries, and/or another PIM platform
- DAM cleanup/site refresh
- Roles and permissions
- Advised on Integration with PIM

**Integrations**:

Drupal, Salsify

**DAM Success Story:**

Restructure of permissions and upload best practices. Restructure of metadata and ongoing cleanup for better usability and asset discovery.

**Implemented Acquia DAM because**:

For a full metadata structure refresh and middleware mapping to ensure accurate placement of images when integrating more seamlessly with other systems.

**Return on investment (ROI)**:

Use Insights in order to justify NOT creating certain assets as they were not used, and leaning into other asset types that had higher usage count.

**Desired customer outcomes (DCOs) hoping to achieve**:

- Integrate your martech stack
- Ensure brand consistency
- Publish brand-approved content
- Monitor content effectiveness
- Streamline your workflow
- Launch products faster
- Expand into new e-commerce channels