First 4 Numbers

Website Express Portfolio

Since 1985 First 4 Numbers Ltd have specialised in printing numbers for a large range of events throughout the UK and Europe. They deliver superior quality, great value, race and event numbers combined with a flexible and friendly service.

Brief

First 4 Numbers approached Website Express with an outdated website that had limited functionality for their customers in terms of product customisation. They required a new e-commerce website to showcase their wide variety of products, and a custom number editing web application to allow customers to design and brand their own race numbers online, with the aim of expanding their customer base and market reach.

Design

The new website design for First 4 Number's was to be based around their existing branding, yet be modern, minimalist and be able to support a Web 2.0 style custom number application. The updated design was vivid and fresh, appealing to the customer's eye whilst supporting the advanced functionality of the custom number editor.

Outcome

The First 4 Numbers website promotes the company's wide range of products in a clean, professional and accessible manner and showcases both their brand and products in a clearly identifiable way. The fully content managed functionality also allows for the company's rapidly expanding portfolio, and related content, to be easily and quickly updated and edited in-house. The custom number web application allows customers to upload their own logos and images online giving them complete control of fonts and image placement when customising their numbers.