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SMPLFR

Address: 
San Diego, CA
United States
Company Size: 
1-10 employees
Vertical Markets: 
Education
Solution Areas: 
Strategy

SMPLFR helps mission-driven organizations think and practice content strategy and digital engagement.

We simplify content strategy and digital engagement so your customer relationships thrive. The SMPLFR process moves across three phases:

1. OBJECTIVE Know Your Purpose. Deliverables include: BRAND REVIEW | CONTENT AUDIT + MESSAGE ALIGNMENT | AUDIENCE RESEARCH + PERSONA DEVELOPMENT | COMPETITIVE REVIEW

2. ENGAGEMENT Develop Relationships that Thrive. Deliverables include: DIGITAL ECOSYSTEM ANALYSIS | MARKETING MIX REVIEW | UI INVENTORY + UX REVIEW | MEASUREMENT | WORKSHOPS

3. OUTCOME Discover Innovation. Deliverables include: CUSTOMER BEHAVIOR REVIEW | BRAND PURPOSE + BRAND STORIES EVALUATION | CUSTOMER INNOVATION ANALYSIS | CONTENT STRATEGY + DIGITAL ENGAGEMENT REALIGNMENT REPORT