SMPLFR helps mission-driven organizations think and practice content strategy and digital engagement.
We simplify content strategy and digital engagement so your customer relationships thrive. The SMPLFR process moves across three phases:
1. OBJECTIVE Know Your Purpose. Deliverables include: BRAND REVIEW | CONTENT AUDIT + MESSAGE ALIGNMENT | AUDIENCE RESEARCH + PERSONA DEVELOPMENT | COMPETITIVE REVIEW
2. ENGAGEMENT Develop Relationships that Thrive. Deliverables include: DIGITAL ECOSYSTEM ANALYSIS | MARKETING MIX REVIEW | UI INVENTORY + UX REVIEW | MEASUREMENT | WORKSHOPS
3. OUTCOME Discover Innovation. Deliverables include: CUSTOMER BEHAVIOR REVIEW | BRAND PURPOSE + BRAND STORIES EVALUATION | CUSTOMER INNOVATION ANALYSIS | CONTENT STRATEGY + DIGITAL ENGAGEMENT REALIGNMENT REPORT