Thomas Hammer Coffee Roasters
Reposition Thomas Hammer’s brand for systemized growth throughout the West Coast.
If you’re a coffee retailer, Starbucks is, well, always there. So, how do you carve out your own niche? You create the un-Starbucks. You rebrand every customer contact point with a friendly, bright, sometimes irreverent, voice and look–from merchandise to ads, interactive to retail environments, even customers’ coffee cups–that’s 180 degree from Starbucks or any other mega retailer.
- 20% increase in sales year over year in every store.
- Merchandise, like t-shirts, etc., is now highly sought after.
- Company has a complete retail system to more easily open new stores in California and beyond.