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Thomas Hammer Coffee Roasters


Reposition Thomas Hammer’s brand for systemized growth throughout the West Coast.

Brand Challenge

If you’re a coffee retailer, Starbucks is, well, always there. So, how do you carve out your own niche? You create the un-Starbucks. You rebrand every customer contact point with a friendly, bright, sometimes irreverent, voice and look–from merchandise to ads, interactive to retail environments, even customers’ coffee cups–that’s 180 degree from Starbucks or any other mega retailer.


  • 20% increase in sales year over year in every store.
  • Merchandise, like t-shirts, etc., is now highly sought after.
  • Company has a complete retail system to more easily open new stores in California and beyond.