The Official Beatles Website
Everybody has heard of The Beatles - their music has no doubt become part of the soundtrack of everybody's life and so much of it still sounds as good now as it did then. It's no surprise then that The Beatles have a huge fan base with millions of followers around the world and they expect engagement from the official website and social media channels.
Apple Records and Motherlode Media approached Drupology with a brief to create a new website for the band. The aim is to provide an experience and presentation similar to The Beatles Anthology book, i.e. snippets of text, quotes, never-before-seen imagery and video (ok, so video isn't in books, but you get the idea), and a very personal insight into the band, their music, and ideas at the time. The website also needs to promote new albums, merchandise, and events in a way that engages fans, although revenue conversion isn't a key requirement - it's more about creativity and experience.
Drupology, the technical lead, are a specialist Drupal digital marketing agency based in the UK and service many enterprise-level organisations with high-profile websites at home and around the world. We were delighted to be given the opportunity to work on such an iconic project.