Seeking improved control over site content, better targeting opportunities and with a goal to increase site traffic two-fold by year-end, InfoWorld hired Optaros to integrate a Drupal open source CMS.
“We are already seeing positive results from Optaros’ work. The first day of the relaunch saw our highest level of traffic since our current analytics were installed over two years ago,” says Martha Connors, vice president and group general manager for InfoWorld, Computerworld and CXO Online at IDG.
“We anticipate that our ability to better manage and organize site content will keep visitors more interested in InfoWorld, increasing traffic and time on site.”
“The build would have cost twice as much had we used traditional proprietary tools — making an open source choice a seemingly easy decision. However, we wouldn’t have tried Drupal solutions without Optaros, for fear of scalability issues,” says Ray Anderson, chief technology officer, IDG Communications Online Publishing Group. “Optaros’ expertise building Drupal sites to scale, their collaborative approach to delivery and their flexibility during the build process were paramount to our successful launch.”