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Activision Blizzard

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In the world of video gaming, fans want to know everything they can about popular games, even when they are still in development. To promote highly anticipated upcoming games at Activision Publishing, the company's public relations (PR) team may send game-related assets (such as screenshots and short video clips) to video game journalists, bloggers and other media contacts. The distribution process is carefully planned, as the release of game information is often secretive, and at times exclusive asset rights are given to specific publications.

"Essentially, our job was to create a system for Activision that could automate workflow, intelligently house and secure game assets, and manage requests between departments," says Bryan Spaulding, digital media lead, Optaros.

Using Alfresco 3, including its new Surf framework, Optaros built a marketing asset management (MAM) system to securely house game assets within different conditional access levels, complete with sophisticated alerts and notification systems.

"The MAM (marketing asset management)system assembled by Optaros not only automates our internal workflow, but also helps us to efficiently control the release of our game assets."
Robert Schmid, Vice President of Enterprise Applications