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Our bounce rate halved from 60% to 30%

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I could tell you how happy we are with the new site, the clean design, the clear navigation, and all the compliments we received. But, instead I would like to share the numbers. In the month following the launch of the new site, our bounce rate halved from 60% to 30%. And the average time each visitor spends on the site increased by 50%.

What all that means is that an extra 2,000 real people every month take the time to get to know us. And those people are choosing to look at more pages and to spend longer on each page, giving us a better opportunity to help them get to know us.

Quote type: 
Name of the source: 
Gajan Retnasaba
Title or Position of the source: 
VP of Business Development
Caris Life Sciences
Publication name: 
Publication date: 
Tuesday, October 19, 2010