Branding.. Pretty small word for such a big game.
As well as in some other underrated areas of business, branding is much more than meets the eye.
Brands are everywhere and have increasingly become an important component of today's culture and economy, and in such a competitive playground, brands must seek to bridge the gap between them and consumers. For that, a strong brand name, image and identity are fundamental for a consumer-side recognition over other competitors brands. In a nutshell, this is Branding.
We don't define ourselves as a graphic design or advertising agency, nor a packaging or web design studio, because it's really about what a brand really needs, rather than what we have to sell. In every challenge we get, all of our capabilities may be of use, in some cases, only a few.
With what we believe to be a strong creative and conceptual component and a "Throw The Line" plan of advertising that combine both "Above/Below The Line" technics, our effort is to assemble every possible available resource and convey them to achieve a solid brand recognition.