Tui Gardens (NZ)
A Friend in Your Garden for over 100 Years
Tui Garden wanted to engage with passionate gardeners and greenthumbs. They needed a strategy and approach to reach this diverse audience and the technology we chose had to be easy to use and update.
Bullseye rebuilt the Tui website, changing from a product-focused brochure into a mobile responsive, multi-channel destination for gardening enthusiasts. Social integration is included throughout the website and Bullseye implemented a social marketing tool on Facebook so Tui can create promotions with ease. Finally, the Tui Time newsletter was redesigned and developed into a seasonal template that could be used for ongoing communication.
Since the launch, the site has had a 146% increase in visits compared to the previous period; with users spending 35% longer interacting with the content. Subscriptions to the Tui Time newsletter have increased by over 22%, with an above-average open rate of 32%. The first Facebook promotion launched in October 2012 generated just under 1,500 new Facebook fans over a two-week period. Not bad!
The site was created by Bullseye http://www.bullseye-digital.com/