Bayer Farm Advisor
Bayer began the process of being a credible digital source of advice to farmers and a leader in animal health through the FarmAdvisor strategy which is to engage with farmers, providing advice, tools & information that is of use to the business of farming.
Video & content library growth was achieved in 2012/13 focussing on key stakeholder engagement & industry events.
The site continues to build through a focus on video content which is integrated with their wider marketing plans.
The site was built by Bullseye http://www.bullseye-digital.com/