Portraying Australia’s global contribution to science, technology, culture, business and other significant fields is an essential component of the Brand Australia program. This is achieved, in part, by telling inspiring and compelling stories through the Australia Unlimited quarterly magazine.
In order to achieve a broader readership, the magazine content was to be developed for use as an iPad magazine app, and also made accessible via a Bullseye developed website. The intent is for the website to be a repository of substantial evidence of Australia’s capabilities, through case studies of individual achievements.
As well as disseminating the message that Australia is making significant contributions to the world across all areas, it is intended that the iPad and website content will enhance Australia’s reputation as an attractive destination for rewarding business investment.
This work was created by digital agency Bullseye http://www.bullseye-digital.com/