BRAINS is a customer engagement platform that uses advanced technologies to mobile devices in areas such as shopping malls, airports, arenas, shopping streets, universities, clubs, etc. allowing administrators to use the platform to generate proximity campaigns (via geographical network demarcation, wifi or beacons) for mobile applications, and generate dynamic and contextualized content based on user profile and its geolocation and run campaigns offerings via a rich content better attract, engage, retain the public using mobile devices.
Offer a new kind of approach to allow the shopping centers, chain stores or even individual stores on the street can communicate with passersby, pedestrians, visitors in real time giving them relevant information, stores offer products to meet their needs, desires and dreams.
Analyze customer behavior in real time and during the visit to the place of purchase, street food court or around key locations, to offer a better service and real-time offers its visitors while they are circulating through the common areas and turning this ideal client or zombie,
The platform BRAINS offers a proximity experience with a platform that turns any mobile app in a powerful Geo-marketing tool and location, also, to feeding our Big data engines.
The platform learns from the context, history and the behavior of users to offer segmented targets for effective campaigns. BRAINS significantly increase the ROI of mobile marketing.
The opportunity to analyze the social media, business, web activities based on behaviors and trends to detect and map opportunities to send meaningful information.
Information in transactional systems that needs to be collected, classified and analyzed are done most of the time in a “POST MORTEM” situation, that brings all information with a very “RIGOR MORTIS” aspect.