Lux Research is a market research and consulting firm that provides strategic advice and ongoing intelligence for emerging technologies. The firm partnered with Boston Interactive to develop a way to engage prospects online and convert them into loyal customers. This involved the redesign of both the public website for customer acquisition and the new member site to provide clients with clear access to current and historical research.
Boston Interactive created the new Lux Research website to showcase the company’s premier research and convey their position as thought leaders. The site features a clean layout that highlights sample research in order to communicate the value of Lux products, specifically research membership. This membership provides clients with access to the Lux member site with market reports, technology provider company profiles, and analyst insights. Boston Interactive redesigned this member site to offer an intuitive user experience through a simplified layout with dynamic search capabilities. Both the public website and member site were built using a responsive web design to ensure a positive experience across all devices. The new sites have some major advances in search, visualization and readability.