Open Marketing

Take Back Your Freedom to Innovate

The only way to move fast, innovate, and future-proof your business is with Open Marketing. Use the marketing technologies you want, at the speed your business demands.

Learn More

Acquia Named a Leader in the 2015 Gartner Magic Quadrant for Web Content Management

What is Open Marketing

Open Marketing is an approach to marketing technology that allows custom integrations of the tools you have now and any you may want in the future. Don’t get boxed in by your marketing technology; let your marketing technology drive growth, innovation and success.

The Future of Digital Marketing is Context-Driven

Play Now >

Thinking Ahead and Thinking Open

Play Now >

Acquia Coverage

From Draper to Stark: 4 ways open marketing makes companies smarter
Why Agile Marketing Teams Think Ahead and Open
From personalisation to contextualization: Enhancing the customer journey

World Coverage

The Myth of the Marketing Cloud
Why Marketing Clouds Make No Sense
The Personal Internet is Getting More Personal

A true marketing cloud should support and optimise the entire customer journey, not just parts of it.

- Stephan Pretorius, President, Acceleration

Why Open Marketing?

Open Marketing allows data to flow freely between all your systems, creating a unified view of your marketing efforts and, more importantly, your customer.

Marketing for Everyone

Marketing technologies today fall into 43 different categories. These include personalization solutions, marketing automation tools, CRM systems, digital asset management (DAM) and creative tools, and analytics and reporting tools. The number of available marketing technologies doubled in the last year and continues to grow at a rapid pace.


The number of firms that seek packaged solutions

- Forrester, The State of Digital Experience Delivery, 2015


The amount CMOs will spend on marketing technology by 2018

- IDC, The Marketing Software Revolution: Strategies for Buyers and Sellers


The current number of marketing technology vendors, across 43 categories

- Scott Brinker, Marketing Technology Landscape Supergraphic (2015)


Connecting better with customers is the top challenge for marketers

- Spend Survey 2015: Eye on the Buyer



Maximize your current marketing technology investment with an architecture designed for your current needs and what lies ahead.



Access your customer data and gain shared insight across your entire marketing team through a unified customer profile to deliver a complete view of your customer across all touchpoints.



Go with the best-in-class marketing tools you actually want to use. Use a platform that gives you the freedom to embrace new technology as soon as it emerges to give your marketing team a competitive edge.