The CMO’s Guide to a 24/7/365 Lead Machine

There are more than 8,000 marketing technology tools available to help engage customers. But there’s only one that’s a constant for every business -- your website. While a website may feel like table stakes in 2021, creating a superior digital experience can be a game changer if done right.

A revamped website can satisfy your brands’ need to interact with customers in the midst of unprecedented online engagement, and can future-proof your business with a foundation of open architecture designed to support future marketing technology and digital experiences. Bottom line, CMOs need to view their largest single branded property as their biggest investment and best opportunity to drive great customer experiences.

Watch Acquia's Lynne Capozzi, CMO, Mariam Ahmad, Sr. Director, Digital Marketing, and Anthony Colichio, Sr. Digital Strategist, in a Vista-exclusive, on-demand, fireside chat, as they discuss the strategies and best practices for making your website the heart of your digital experience. You’ll learn how to:

• Get started on your website refresh (and convince your C-Suite why Now is the time to rethink this important tool)
• Humanize and personalize your experience, so customers feel seen, heard, and understood
• Design the most effective model to revamp your website and build for future success by empowering marketers, IT, and developers all in one - get your team working together
• Revamp your website and drive stronger CX by learning about brands on the frontline who have successfully implemented new content and engagement strategies