commerce

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Mobile Commerce in the Modern World

Gepubliceerd dinsdag, 29 september 2015

There’s no question: Mobile commerce matters. In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the... Lees verder

Labels: commerce

Forrester Research: Bridge the Commerce/Content Divide - Datasheet

Gepubliceerd dinsdag, 30 september 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows — focusing on basics such as PCI compliance and... Lees verder

Labels: content, commerce, forrester

Forrester Research: Bridge the Commerce/Content Divide

Gepubliceerd maandag, 29 september 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI... Lees verder

Labels: commerce, analyst reports

All Commerce Is Social

Gepubliceerd donderdag, 27 februari 2014

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building... Lees verder

Labels: commerce, web platform