The most successful UX teams understand that their skills must extend beyond running solid research studies and producing great product designs. First, teams must establish buy-in and participation in research from the people who matter most--the other stakeholders involved in making the decisions that influence products.
Next, week, I’ll partner with Christine Perfetti, Acquia’s Senior Director of User Experience to lead a workshop called, “Communicating the Business Value and Getting Buy-in for UX Research” as part of the Lean UX NYC Conference.
Our 3-hour workshop will cover advocating for user research within your organization, conducting top-notch sessions, and effectively communicating the benefits and specific wins from your research in terms of demonstrable business value.
We’ll also cover strategies to help organizations follow through on their commitment to improving user experience including awareness and improvements to company processes and culture.
We’ll cover topics including:
- Choosing and planning your first project wisely
- Finding your allies and champions within your organization
- Getting stakeholders involved in the research
- Highlighting wins
- Promoting your research results
- Identifying areas for innovation
If you’re planning to help bring an increased focus on user experience or start as a UX leader in a new organization, you won’t want to miss this session, and for that matter, the entire conference. Lean UX is from April 10-12th and is chock full of great speakers, so register today!