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Why Retailers Need to Reorganize for Effective Content-Driven Commerce

This is the first post in an 8-part series called "Building a Content-First Organization."
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers – namely, how to integrate traditionally... Meer

Recent Highlights of Drupal in Media and Entertainment

When people ask me about the last year in my role as a director in our media entertainment and publishing practice, I tell them it was “Ludicrously busy”. The pace is furious as we help major media companies transition to Acquia and Drupal, most times away from custom, in house developed web content management (WCM) platforms. Before I get to the trends that will drive media companies to adopt new WCM platforms and other digital media technologies in 2015, let’s look at highlights from 2014 with the use of Drupal and Acquia in the industry. I added links to webinars and case studies so you... Meer

Lift Taking Off...

It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing.
The numbers aren't big, because I've only been running this latest test for about a month, but they are impressive enough that the sales team here took notice.
In fact, Tom Murdock, head of worldwide inside sales here at Acquia, got very excited when he saw the latest Lift results.
The small numbers didn't stop him from... Meer

Drupal & PHP: Linking Islands, the podcast – part 2


Part 2 – Larry Garfield and I had a long chat in front of my camera at DrupalCon Amsterdam to warm him up for writing "Building Bridges: Linking Islands" in the Future of PHP guest blog series on Acquia.com. In this second part of our conversation, we touch on Drupal's specialist value-adds over and above straight PHP, what defines community, sustainable contribution and services v products businesses, rebuilding Drupal's foundations to make a better project for everyone, the... Meer

Acquia Customer Service Day 2014: Riding Along with Acquia Ready & Support

It is not every day that members of an entire company are invited to provide and/or gain first-hand perspective into their customers and colleagues. However, on December 10, Acquians did just that as part of a global Customer Service Day organized by Acquia’s Customer Success leadership team.
Five departments, including Account Management, Acquia Ready (Onboarding), Global Support, Professional Services, and Technical Account Management, hosted colleagues to "ride along" on their customer interactions, impart knowledge as needed, and learn more in-depth what fellow colleagues do. For our... Meer

Princess@Sea – Powered by Drupal

With over 18,000 staff at sea and serving 1.7 million passengers a year, Princess is the third largest cruise line in the industry. While that is a lofty spot to be in, the company strives to move into pole position. How does one achieve that you may ask?
It all started in the fall of 2012 during Princess’ preparation to launch its newest, most technologically advanced ship in our fleet, Royal Princess. Our guests rely on the onboard newsletter, the Princess Patter, delivered daily to provide information on events and activities, safety and security notices, advertising, venue details... Meer

Drupal & PHP: Linking Islands, the podcast – part 1


Drupal & PHP: Linking Islands, the podcast – part 1

Part 1 – Larry Garfield and I had a long chat in front of my camera at DrupalCon Amsterdam. Part of the idea was to help Larry prepare his thoughts for writing the blog post that has turned into "Building Bridges: Linking Islands" in the Future of PHP guest blog series on Acquia.com. In this part we cover Larry's start in Drupal, some project history, what Drupal can teach (and needs to learn) about contribution and community ("celebrating... Meer

Building Bridges, Linking Islands


The world of PHP development is changing. The past few years have seen the rise of a new wave of frameworks, the birth of component-based architectures, the advent of Composer and Packagist.org, and even our own standards body, the PHP-Framework Interoperability Group. A new "Proudly Invented Elsewhere" culture (because everyone loves PIE, right?)... Meer

The New Real-Time Globalization and How to Keep Up

Going global is no longer a privilege, but a necessity. Between outsourced labor and localization, apps and analytics, the global economy is a busy place, and can challenge even the most prepared of companies. In order to keep pace with today’s real-time world, you need the skills and tools to make smart decisions in a market where there is little room for anything else. With the right care and pruning, you can not only keep up with the new globalization, but succeed.
New Strategies for International Business
When globalization burst onto the scene in the 80s, it included mostly big name... Meer

Building Multimedia Sites with Drupal 8

Drupal 8 is left with only a few critical issues before its first release candidate. Not wanting to be left behind, everyone at Acquia is scrambling to become Drupal 8 experts and helping close out the remaining bugs. At Acquia India, we are... Meer

5 PHP Components every Drupal 8 Developer should know: Part 2 -- Guzzle

In our previous blog post, we took a look at Composer, a PHP-based class autoloader and dependency management tool, and used it to begin managing some dependencies and downloaded Guzzle. Guzzle is a PHP-based HTTP client library that greatly simplifies the process of consuming RESTful web services. In this blog, we’re going to explore some of Guzzle’s basic abilities, and use it to begin building a simple SDK of sorts.
Getting Started
Since we’ve been away from our composer project for... Meer

New Forrester Study Shows 944 Percent ROI with Acquia Cloud Site Factory

944 percent return on investment. Unheard of, right?

Until now.

Today, Acquia released a Total Economic Impact (TEI) study conducted by Forrester Consulting that shows the huge financial impact of implementing Acquia Cloud Site Factory, which can:

Reduce site development and support costs
Save IT and digital marketing resources
Improve standardization and governance
Accelerate time-to-market
Increase scalability
Deliver better web experiences

It’s no secret that delivering... Meer

A Symfony Shop Embraces Drupal 8 & Gets Down to Business


Chris Jolly, CTO Ontraq Europe, and his company have a strong technical background, going back to "old school" (pre-internet) IT. Their main focus until now has been eCommerce, Symfony, and solving hard problems like legacy-system integrations. Now, thanks to its use of Symfony framework components, they've started using Drupal 8 as their content management technology of choice! Chris and I talked at DrupalCon Amsterdam about getting there and what they're up to now.

Getting to Drupal

In late 2013, Chris told me, "I can't wait for Drupal 8 to be... Meer

Announcing the Prescribed Products Promotional Standards Distribution

Acquia has long relied on the insights and efforts of its many partners in the wide world of Drupal “shops,” digital agencies, and system integrators to create transformational digital experiences for customers around the world across dozens of industries and specializations. When it comes to assembling the designs, content, and branding around today’s most remarkable digital experiences, those partners bring to bear a breadth of experience gained over years of client work to transform Drupal into the centerpiece of their clients’ online strategies.

One agency partner,... Meer

Pourquoi nous supprimons le « e » de e-commerce. Et pourquoi vous devriez.

L’essor du m-commerce, les enjeux du commerce social, la maturité croissante de l’e-commerce, l’intégration de la technologie dans les points de vente physiques constituent de réels défis. En tant que marketeurs, nous ressentons le besoin de faire la distinction entre les différents types de plateformes que les consommateurs utilisent pour rechercher et acheter des produits. Il y a donc des équipes dédiées pour le développement d’applications de shopping et l’optimisation de l’expérience mobile. Des équipes chargées d’accroître l’engagement via les canaux sociaux, de promouvoir les produits... Meer

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