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Apple Integrates Content and Commerce

Apple has traditionally been subject to what analysts refer to as the “Two-Site Syndrome” - a case where brand sites and online stores are separated through different platforms, creating a siloed effect that divides content and commerce responsibilities between different teams. When content and commerce are not unified, customer experiences are disjointed. Buyers must choose between learning about a brand and purchasing that brand. Apple, up until today, was guilty of just that experience.... Meer

Damon Davis: NextGov Bold Award Finalist

It was not quite 5 years old and HealthData.gov was already running on outdated technology. The portal launched in 2011 with 197 datasets and by 2015 had swelled to more than 1,900 datasets and a handful of data mining applications. The good news is that the size and demand proved the value of President Barack Obama’s open government initiative. The bad news is that HealthData.gov was not meeting demand and was in need of a major overhaul.
Rather than viewing this as a problem to be solved, Damon Davis, director for the Health Data... Meer

Acquia Engage 2015: Digital Transformation Sessions Sneak Peek

Earlier this week, we shared a first look at some of the speakers and sessions you can look forward to at Engage 2015 -- a handful of Digital Innovators who are doing big things to shake up their respective industries. But lucky for you - that was just the tip of the iceberg!
This week, we’re diving into the second talk track, Digital Transformation. In this day and age, digital transformation is a necessity for businesses looking to excel in the digital world, and we’ve gathered some thought leaders who can share their first-hand... Meer

The Second Digital Government Must, Part I: Open Technology in Government

In my last post I discussed Digital Cloud - the first “Must” of the new Digital Experience Government. I explained how by leveraging a true digital cloud platform, organizations gain tremendous freedom to focus resources away from operations and maintenance, and onto innovation, mission fulfillment, and serving their end users. In this post, I’ll explore the second “Must,” Open Technology.
If Digital Cloud is the well-staffed garage I alluded to... Meer

Excited about Drupal 8 - Meet Acquia CEO Tom Erickson

Part 1 of 2 - I recorded an audio-only conversation I had recently with Tom Erickson, Acquia's CEO. In this podcast, Tom and I talk about how he met Acquia's founders Dries Buytaert and Jay Batson, why Drupal looked like a good bet even back in 2007, how Drupal has changed and grown, the advantages and challenges of running a business in the open source world, the Drupal community, how Acquia Cloud Site Factory helps businesses manage hundreds of sites in a cost-effective way,... Meer

Acquia Engage 2015: Digital Innovation Sessions Sneak Peek

It’s hard to believe Engage 2015 is less than three months away - time sure does fly! And quite honestly, I wish it’d slow down a bit during these precious summer months. I don’t know about you, but I definitely haven’t had my fill of beach days, boat rides, and barbecues just yet, but I also haven’t quite figured out how to morph time… So in lieu of being able to make summer last forever, we’re focusing our efforts elsewhere. Namely, we’re bringing on board some great speakers for Engage, and we’re ready to start sharing some session... Meer

Building a Superior Customer Experience: The Initial Order

In our previous post in this Building a Superior Customer Experience series, we discussed the logistical complexities retail businesses today need to tackle in order to simplify the complicated customer journey. Let’s take a look at the process right from the beginning, when a customer places a new order.
An incoming customer order sets off this chain of complex logistics, and the operational wheels start turning. Business needs to know where stock exists, where an item is shipping from, and where an item is shipping to. If it’s shipping from a store, could that item already be safely nestled... Meer

Acquia a Leader (again) in new 2015 Gartner Magic Quadrant for WCM

Gartner just released the 2015 version of its Magic Quadrant for Web Content Management. For the second year in a row, Acquia was identified as a Leader.

You can view the full report here
According to Gartner: “Acquia represents one of the fastest-growing options for WCM among large enterprises.” We’ve now significantly distanced ourselves from the legacy WCM vendors like OpenText, HP, Oracle, SDL, and IBM. And for the second straight year, Acquia was the fastest moving vendor, as we continue to move “up and to... Meer

The First Digital Experience Government ‘Must’: The Digital Cloud

Before coming to Acquia, I worked as a web content management architect and consultant for numerous public sector enterprises, including the Department of Homeland Security (DHS). At DHS, my main project was the strategy, design, and implementation of a Web Content Management as a Service (WCMaaS) offering from the Office of the Chief Information Officer (and all DHS component organizations such as FEMA, USCIS, etc.). Two objectives of this effort were the consolidation of multiple CMS technologies onto an open standard, and the migration of public facing sites out of in house data centers... Meer

What Innovative Government Agencies Are Doing with Open Source

The aim of any government agency must be to serve its citizens better.
For most agencies, this comes down to making critical services and data easily accessible. For tax departments, this means making it easy to file taxes through its website. For census agencies, this means delivering deep insight into population demographics through data wrangling.
Many government agencies are already doing exemplary things with open source technologies. Some of those agencies are:
Bay Area Rapid Transit (BART): The BART serves an estimated 117 million passengers in the San Francisco Bay Area every year.... Meer

A Look at Logistics: Decoupling, Integrating, and the Customer Experience

In this 3-part series, we’ll look at how retailers can tackle the logistical hurdles standing in the way of developing and delivering a superior customer experience.
With the adoption and proliferation of cross-channel purchasing paths, the customer journey has changed tremendously. A single-touch purchase is rather uncommon in today’s market, meaning a customer doesn’t regularly browse, research, and buy all at the same time, or through the same channel. Often a purchase is made only after a customer has interacted with the brand multiple times, in multiple places. It’s commonplace to see a... Meer

5 ‘Musts’ of the New Digital Experience Government

What is Digital Experience Government?
What does it mean to become “more digital”? Hasn’t government been “going digital” since the move to the web in the early ’90s? Yes, but to be a digital organization today means providing citizens, public servants, active duty military, and veterans an exceptionally easy and accessible front door to government services. With today’s confluence of new channels, new technologies, citizen hack-tivists like Code for America, innovative public sector leadership and digitally demanding users, government organizations have an opportunity to set the example for... Meer

Acquia Summer Intern Program: “Committed to Awesome” Student Experiences

As we hit mid-July, the Acquia summer intern program is in full swing! As we build and create a university relations program, our intern program is a huge component of that. As our June 10 blog post discussed, we are committed to providing awesome experiences for our interns, and so put together a summer program to help them learn and network with Acquia and the community. Our program includes many components to both learn and... Meer

How To Keep Up with Content Demands and Keep Your Sanity

In the world of digital marketing, content has never been more important. Marketing organizations are raiding talent from all kinds of creative industries to try to meet the demand for exciting stories, moving photos and engaging videos. In the Age of the Customer, content needs to serve a specific purpose for its intended audience: It needs to be useful, thought provoking, and shareable.
While creating engaging experiences might be on the minds of marketers, content is a key component. And let’s be honest:... Meer

Which Open Source Platform Is Used by More .gov Sites and Why

It is no surprise that open source technologies find widespread favor in governments. This is true for both server-side and client-side operations. In fact, many widely used web technologies were created and fine-tuned in government organizations.
Governments have unique requirements from their software solutions. Unlike private enterprises, there is no short-term liquidity event on the horizon for government agencies. Governments have to make judicious, long-term tech choices, which is why open source curries such favor in the public sector.
As this... Meer