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Why Engage? A Skeptical Acquian's Change of Heart

We hosted our inaugural digital customer conference, Engage, in the fall of 2014. The event brought more than 500 customers, Acquians, partners, and other attendees together for three days of content-packed sessions, keynotes, and some crazy musical fun. Since the event went so well in its first year, we decided to do it again.
With the prevalence of conferences focusing on digital these days, it’s challenging to convey the unique value of a particular event. What’s the special value of this event? Why should business executives pay for... Meer

Your CMS is on Fire. How Burning Platforms Kill Your Digital Strategy

Remember the web content management systems of yore… TeamSite, Vignette, Percussion, RedDot, Stellent, Interwoven, Sharepoint, Tridion, Fatwire. Are you using one of them? Many even using a couple of them? We call these “burning platforms”, and unless you put out the flames, your digital strategy is going nowhere while you continue to use them.
It’s pretty clear that every organization is going through the journey of digital transformation, and web content management remains a foundational technology. Gartner says that “web content management remains a vibrant and growing market, fueled by... Meer

Easy scaling from brochure to massive hub with Drupal - Bart's Bash

David Bishop from NinetyOne Consulting and I sat down to chat at Drupal Camp Bristol 2015. Our conversation essentially covers three main topics:

The sailing charity, Bart's Bash, invites you for a day out on the water in Barcelona harbor on September 20th! If you are coming to Barcelona for DrupalCon, come early. Contact David, who is kindly coordinating this and matching people with boats.... Meer

Digital Experience Government Must #3: Privacy and Personalization

Personalization of user experience will be the next major paradigm shift in government IT.
Imagine a strong hurricane is about to affect your region. You, like many people, are not as prepared as you could be. The storm is projected to make landfall within the next week and you start to go into panic mode about your lack of preparation. You have questions, too, about your flood insurance, FEMA, evacuation, and your children and pets. The TV news suggests online resources like Ready.gov, and you take some time on your lunch break surfing around... Meer

Acquia Engage 2015: Digital Marketing Sessions Sneak Peek

Digital Innovators. Digital Transformers. Digital Marketers. What do all of these digital masterminds have in common? They’ll all make an appearance at Engage 2015! We’ve already let you in on the deets for some Digital Innovation speakers, and some Digital Transformation speakers, but we’ve still got one talk track left.
Digital Marketers. I’m one of those, and my team is full of them. While I might be partial, I see digital marketing teams as an absolutely essential part of this new digital landscape we’re all a part of, and I don’t... Meer

Dries Buytaert talks Drupal 8 and the Future of the Web

Recently we announced Drupal 8 availability on the Acquia Platform. We had customers ready and waiting for the latest Drupal release, and it seemed time for our company to take the leap. Drupal 8 offers a plethora of improvements and new capabilities, all aimed at developing and supporting the best digital experiences around. But what exactly does Drupal 8 readiness mean to you?
To answer this question, we went straight to the source. Dries Buytaert, chief... Meer

Transactional vs. Operational Commerce Systems: Friends or Foes?

In our previous posts in this Building a Superior Customer Experience series, we discussed the logistical complexities retail businesses today need to tackle in order to simplify the complicated customer journey, as well as the sales process right from the beginning, when a customer places a new order. In this final post, we'll explore the different systems involved, and how... Meer

Digital Experience 'Musts': Why Open Source Matters to Government

Why OSS Matters to Government
There are clear reasons why governments are putting increased attention on open source solutions.
No Lock-in
With OSS, governments maintain complete control of their applications and data. They are not locked into proprietary formats, feature sets, integrations, roadmaps or agendas of a particular proprietary vendor. OSS solutions can be extended, customized, and maintained using common standards and technologies.
Going down the road with a single vertically integrated technology stack from a commercial vendor may seem like a great idea upfront. It may demo well... Meer

Drupal 8 All-in: Acquia is ready for your D8 project now!

Part 2 of 2 - In a recent conversation with Tom Erickson, Acquia's CEO, we got to talking about Acquia's "Drupal 8 All-In", what it is and what it means for the Drupal world and those we have yet to convince ... Acquia has drawn a line in the sand, saying, this thing is so great, we are confident we can deliver the kind of help and experience that we've been guaranteeing with Drupal over the last 7 or 8 years. This thing is ready enough. And all of the rough edges that we find along the way; this is the perfect opportunity to sand them off.... Meer

Acquia Welcomes Aloe Blacc to Engage 2015!

Big news! We’re thrilled to announce our musical talent for this year’s after-hours entertainment at Royale: Aloe Blacc! You’ve heard his biggest hits, “The Man,” “I Need A Dollar,” and “Wake Me Up” - catchy tunes you can now hear live at Acquia Engage 2015. Here’s a little preview.
The self-proclaimed ‘singer, songwriter, producer, dancer, and lover of all art’ is certainly musically gifted, but that’s not all. And he’s agreed to join us for a special speaking engagement... Meer

WCM is Critical to the Future of Commerce

The customer journey has changed. We know this, you know this, and your customers know this. And technologies are beginning to change to keep up with the ever-evolving needs of both the customer and your business.
This is why Acquia took a stand last summer and dropped the ‘e’ in eCommerce. We don’t believe that commerce is relegated to an online or an offline channel. It’s a chaotic, exciting journey where customers go wherever... Meer

Apple Integrates Content and Commerce

Apple has traditionally been subject to what analysts refer to as the “Two-Site Syndrome” - a case where brand sites and online stores are separated through different platforms, creating a siloed effect that divides content and commerce responsibilities between different teams. When content and commerce are not unified, customer experiences are disjointed. Buyers must choose between learning about a brand and purchasing that brand. Apple, up until today, was guilty of just that experience.... Meer

Damon Davis: NextGov Bold Award Finalist

It was not quite 5 years old and HealthData.gov was already running on outdated technology. The portal launched in 2011 with 197 datasets and by 2015 had swelled to more than 1,900 datasets and a handful of data mining applications. The good news is that the size and demand proved the value of President Barack Obama’s open government initiative. The bad news is that HealthData.gov was not meeting demand and was in need of a major overhaul.
Rather than viewing this as a problem to be solved, Damon Davis, director for the Health Data... Meer

Acquia Engage 2015: Digital Transformation Sessions Sneak Peek

Earlier this week, we shared a first look at some of the speakers and sessions you can look forward to at Engage 2015 -- a handful of Digital Innovators who are doing big things to shake up their respective industries. But lucky for you - that was just the tip of the iceberg!
This week, we’re diving into the second talk track, Digital Transformation. In this day and age, digital transformation is a necessity for businesses looking to excel in the digital world, and we’ve gathered some thought leaders who can share their first-hand... Meer

The Second Digital Government Must, Part I: Open Technology in Government

In my last post I discussed Digital Cloud - the first “Must” of the new Digital Experience Government. I explained how by leveraging a true digital cloud platform, organizations gain tremendous freedom to focus resources away from operations and maintenance, and onto innovation, mission fulfillment, and serving their end users. In this post, I’ll explore the second “Must,” Open Technology.
If Digital Cloud is the well-staffed garage I alluded to... Meer