Content, meet Commerce
by Tom Wentworth
Today, .NET CMS company Sitecore acquired e-commerce vendor commerceserver.net. Chances are you've never heard of commerceserver.net. It's the product-formerly-known-as Microsoft Commerce Server, which Microsoft sold to a company called Ascentium, who then spun it off into commerceserver.net. Microsoft Commerce Server never quite took off relative to competitors like ATG, Hybris, and IBM. I was always told that it was more of a framework than a product, and it required extensive customization.
Microsoft Commerce Server was really the only viable commerce product on .NET, so I'm not surprised Sitecore acquired it. Now comes the fun part of trying to integrate Sitecore's existing products with Commerce Server, which is a daunting task given the complexity of a well over a decade of legacy code. From reading the press release, I think this may have been more about talent acquisition than the product, but only time will tell.
Still, this acquisition is another example of technology companies scrambling to combine content and commerce. Recent data from Forrester Research shows that Web Content Management and eCommerce are the top two priorities for digital executives.
(taken from "Commerce and Content: The Perfect Couple Or A Tumultuous Affair?”, Forrester Research, Inc., November 19, 2013")
And thats great news for Acquia.
Retailers and brands are looking beyond the cookie-cutter shopping experiences of the past, redefining commerce at the intersection of content, community, and commerce. Drupal uniquely sits at this intersection, providing a single platform for the kinds of breakthrough digital experiences retailers and brands are trying to create.
Commerce innovation is being driven by experiences, not transactions.
And nothing is better than Drupal at helping companies and brands fully realize their creative vision. We call this "taking back the brand", and its something you'll hear more about from Acquia.
I'm not surprised to see Sitecore join Acquia in recognizing the need for integrated content and commerce. Better late than never, I guess :) Sitecore now faces the harsh realities of integrating a legacy, complex, commerce product into its CMS, and integration usually comes at the expense of innovation.