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Web Metrics a Digital Marketer Should Care About

To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why I look at these and how these same metrics might help you and your strategy. Let’s dig in. Tools I Use The key tools I use are Google Analytics, Google Tag Manager... Meer

The Secret to Successful Digital Transformation? Let Your Customers Lead

I know, I know, you’ve heard this all before: Every enterprise needs to undergo a digital transformation. Great digital experiences are necessary to win, serve, and retain customers. Personalized omnichannel experiences are the new table stakes in a highly competitive, digital-first world. My Twitter feed is jammed every day with a stream of eternal truths like this. You get it. Everyone gets it. But here’s what too many enterprises don’t get: Shifting from current digital state to future digital state is hard. It requires a balance of expertise, culture, and technology. And, it requires a... Meer

4 Steps to Optimize Your Drupal Site and Increase Traffic

Every site manager, marketer, or website owner should care a lot about SEO (Search Engine Optimization). SEO is a huge and constant focus for me on acquia.com, and thankfully there are some great tools in Drupal to help me manage it. The more organic traffic you build the more qualified it will be, traffic which you can then convert into an actual audience and not a bunch of anonymous IP addresses leaving a mark on your traffic logs. (To learn more about turning traffic already on your site into an audience read... Meer

State of Drupal presentation (May 2016)

DrupalCon New Orleans comes at an important time in the history of Drupal. Now that Drupal 8 has launched, we have a lot of work to do to accelerate Drupal 8's adoption as well as plan what is next. In my keynote presentation, I shared my thoughts on where we should focus our efforts in order for Drupal to continue its path to become the leading platform for assembling the world's best digital experiences. Based on recent survey data, I proposed key initiatives for Drupal, as well as shared my vision for building cross-channel customer... Meer

5 Steps to Keep Traffic on Your Website

Most articles about audience development and search engine optimization will offer advice on how to find, attract, or drive traffic to a website, but how many talk about how to hang onto that new traffic? Not many that I’ve found, and I’ve been looking. So here are some things I’ve learned over the course of my career in web marketing. Yes, retaining new traffic means first finding and enticing it, but once you’ve got it, the metrics to watch are bounces, time on site and exit rates. These metrics are rough indicators about the quality of the site’s content and if the site satisfies the needs... Meer

How a Marketer Built a Drupal 8 site in 1 Day

When I decided I was going to start my own blog of course I wanted to build the site myself. I used to be a pretty technical person previously in my career, but the last time I built a Drupal website from start to finish was with Drupal 5 way back in 2009 for my accountant’s website. Today I manage eight corporate websites built by an engineering team, focused on their performance, optimization and design to support the goals of the business; all of which is very different from building new ones from the ground up. Going into this project I had a general idea of which files belonged where in... Meer

Acquia’s FedRAMP ATO: What Does it Mean for You?

On February 19, 2016, Acquia received an Authority To Operate (ATO) from the U.S. Department of the Treasury, and is now a FedRAMPSM Compliant Cloud Service Provider (CSP). For many individuals and organizations operating in the public sector, FedRAMP is a well-known program, but what does FedRAMP compliance really mean? FedRAMP: What is it? With a rise in the adoption and proliferation of cloud solutions, finding a way to secure the use of cloud-based IT systems has proven challenging. Historically, the governmental process for risk management was redundant, inconsistent, time consuming,... Meer

The Evolution of Media Company CMS Platforms: Big Bets on Custom CMS

In our series on media company CMS platforms, we’ve looked at the landscape evolution over the last 5-6 years, from how companies make CMS decisions, to the types of CMSs that companies are using, to the overall industry consolidation. Today we’ll wrap up this series with a greater focus on custom CMSs, and a look towards the future, and burgeoning open source adoption. Due to escalating costs and scaling development issues, it’s my belief that custom CMS platforms only last a handful of years before they become obsolete, and the efforts to maintain them are terminated. We can see an example... Meer

Choosing the Right Framework for Your Personalization Ideas

This is part four of a five-part blog series on personalization. If you’ve made it this far in the series, you should now have a personalization team, alignment on high level business goals and strategic initiatives, and a project that your team is planning to work on. On top of that, you’ve aligned on an approach to personalization that involves quick iteration and small, manageable tasks, which you may or may not refer to as “stories.”... Meer

SDL Abandons "All-In-One" Customer Experience Cloud Strategy

UK customer experience company SDL, in a preliminary filing of its 2015 financial results, attributed recent losses to bad strategy; trying to sell an integrated cloud to marketers who preferred to pick and choose their own solutions rather than an “all-in-one” suite. In the Executive Chairman’s review of the results, the company stated: “Whilst considerable progress has been made we have been... Meer

The State of Multi-site: A High Level View of CMS Multi-site Capabilities

Enterprise organizations maintain an average of 268 web domains. Entities allocate time and money to ensure these websites remain up-to-date from a technology and content standpoint - resources that otherwise would have been utilized elsewhere in the organization. Multi-site alleviates these inefficiencies by providing a web-platform in which a central team can manage remote sites - eliminating redundant systems, unifying appearance, and streamlining content and software updates. Multi-site accelerates management processes and cuts costs. Users’ demand for multi-site capabilities, regardless... Meer

Elevated Third: How to Make Content Personalization a Dream

It’s been said over and over; both content and personalization are critical to digital success. So it stands to reason that content personalization is super important. For businesses struggling to meet the demands of their audience, this can be a scary time. Part of the fear comes from not knowing where to start. Should you just start creating various forms of content and see what resonates with your audience, or do you start with audience segments and personalization and then produce content to support them? There’s no definitive answer, no one step solution to solve all your content... Meer

Drupal 8 Module of the Week Recap: Admin Toolbar, Devel and Metatag

The Drupal community is still working fast and furiously to improve module availability for Drupal 8. We continue to see their brilliant work with each Drupal 7 module successfully migrated over to Drupal 8. We’re back with three more freshly-migrated D8 modules that we’ve profiled over on the Acquia Developer Center: Admin Toolbar, Devel, and Metatag. Admin Toolbar Maintainers: Mohamed Anis (matio89 on Drupal.org) and Wilfrid Roze (... Meer

10 Important Business Benefits of Drupal 8

There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it offers many additions and upgrades that will help to bring your digital business boldly forwards into today’s age of the customer. According to Forrester, there is a... Meer

The Evolution of Media Company CMS Platforms: The Radio Industry

In previous posts in this series on media CMS platforms, I’ve looked at the current media and entertainment industry landscape, and how media companies are making CMS decisions. I’ve discussed the constant motion from one CMS to the next, and general industry consolidation across many media industries, with a specific focus on television markets. Today, we’ll look... Meer

Mitigate Risks with Drupal 8: Proven Strategies

At Phase2, we help organizations assess the suitability of Drupal 8 in the context of their unique digital strategies. We’ve implemented enterprise platforms on early versions of Drupal 6, 7, and 8, refining our insight into the risks and rewards of early adoption. The following is excerpted from our white paper, “Drupal 8 for Enterprise: Drupal 8 in a Changing Digital Landscape.” Download the full white paper from here. The Strategic Value of... Meer

Getting Started with Digital Content Strategy

“I hate the word “content,” which has infiltrated our profession. You have people who are called chief content officers and things like that. I don’t like the word content. To me, it’s like saying the word “stuff.” It has no meaning, whereas journalism actually does have meaning.” Marty Baron, editor in chief of the Washington Post in Newsonomics “Content” is all the rage in digital marketing and has been ever... Meer

The Evolution of Media Company CMS Platforms: TV Market Consolidation

So far in this series, I’ve given an overview of the media and entertainment industry and why companies have selected different CMS platforms, as well as taken a deep dive into the world of third-party integrations that many media businesses utilize. What has become clear is that there is an established group of CMS platforms designed to address the specific... Meer

Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel... Meer

Loosen Control the Open Source Way

A couple of weeks ago a Chief Digital Officer (CDO) of one of the largest mobile telecommunications companies in the world asked me how a large organization such as hers should think about organizing itself to maintain control over costs and risks while still giving their global organization the freedom to innovate. When it comes to managing their websites and the digital customer experience, they have over 50 different platforms managed by local teams in over 50 countries around the world. Her goal is to improve operational efficiency, improve brand consistency, and set governance by... Meer

NY.gov on Drupal, one year later

The web has done wonders to make government more accessible to its citizens. Take the State of New York; NY.gov is a perfect example of taking a people-centric approach to digital government. The site lets people easily access state government news and services, including real-time public transit updates, employment resources, healthcare information, and more. One year ago, The State of New York redesigned and relaunched their website on Drupal in partnership with Code and Theory and... Meer

How CPG Brands Can Win Consumers Using Real-time, Detailed Customer Data

Some of the best digital experiences are born out of strong partnerships. Great businesses can stand alone, but when you bring them together, amazing things happen. Acquia partners with a variety of agencies, Drupal shops, and technology partners to maximize the adoption and effectiveness of the Acquia platform. By working together, we can help customers build bigger and better digital experiences for their customers. The same can be said for being at the forefront of industry conversation. Recently we had a chance to collaborate with Acquia partner and mobile agency... Meer

Engage in Review: Creating a Whole Mobile Strategy with Webster Bank

If you’re competing against industry giants who have a strong online presence, your digital banking experience has to offer consumers the convenience and service they’ve come to expect--no matter what device they’re using. Back in 2012, only 10 percent of Webster Bank’s site visitors arrived from their mobile phones. Fast forward to 2015, and the new standard is a mobile experience designed for users who don’t sit at their desktops all day. Instead, a brand’s online presence must be adaptable to all the ways consumers will access it, whether by laptop, tablet or smartphone. So how did... Meer

As Enterprises Rush to the Cloud, Which Side of History Are You On?

You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.” In retrospect, there was nothing bold about what they were saying; all the signs were there. What began as a trickle –We’ll get 12 percent of our traffic from mobile users this year! – turned into a torrent, then became...ubiquitous. Today, your organization has either discovered mobile, or you’ve been marginalized. The New York Times made this reality crystal clear when it declared print dead and buried in its October 7... Meer

Engage in Review: 7 Digital Marketing Tips from Intuit and Third & Grove

What does it take to make a seemingly impossible task possible? Janin Kompor, Senior Manager of Web Strategy at Quicken and Mint, and Justin Emond, CTO and Cofounder at web design and development agency Third & Grove, answered that very question, sharing the digital marketing and project management lessons they learned along the way. Both Mint and Quicken were running on old technology stacks, and the cost for maintaining... Meer