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How To Break Down the 4 Most Damaging Marketing Silos


Marketers are challenged by functional and technical roadblocks. More than 80 percent of marketers in Teradata’s latest Data-Driven Marketing survey believe marketing silos prevent them from having a comprehensive view of campaigns and customers across channels. That’s up from the 65 percent in Teradata’s 2013 study.
This trend shows that marketers are growing increasingly concerned that... Meer

How To Build a Personalization Dream Team

Customers expect a personalized shopping experience, and leading retailers who’ve incorporated personalization are reaping huge benefits. In fact, brands that have effectively implemented personalization strategies are seeing anywhere from a 7.8 percent increase to a 21 percent increase in conversions. Done right, personalization can pay major dividends, but to implement a personalization strategy that will create the greatest returns, you... Meer

Acquia U Admissions Open for June Session

Coming off of a very successful re-launch of their unique Drupal talent incubator program, Acquia is actively recruiting students for the June session of AcquiaU. During the 14 weeks of intense hands-on learning, students are exposed to a three-track learning curriculum. Content includes Drupal and related web tools and technology, Acquia products and services, and skill development in leadership, communication, team building, and best practices in code review, Agile, and customer engagements.
Participants are exposed to formal and informal learning through class lectures and workshops,... Meer

Increasing our Commitment to Higher Education: University Relations Program

Career services offices at colleges and universities understand the significant value that internships have when it comes to helping their students find jobs. Simply, as this Forbes article points out, internships offer as direct a path to a full-time job offer for college graduates as does any other pursuit. In fact, according to the survey backing up this article, college interns have a 7 out of 10 chance of being offered a full time job by the company... Meer

Drupal is fun to use - meet Karen Grey


Drupal is more fun - meet Karen Grey

I sat down with Karen Grey at Drupal Camp Brighton 2015 to find out more about who she is and what she does with Drupal. I apologize for taking her out of the code sprints for that time! Since we spoke, Karen has taken on a position as Senior Drupal Developer at i-KOS in their Brighton office.

During our conversation, we touch on the difference between early Drupal 6 and working with Drupal 7 now, how public contribution helps companies build their reputation and build passion and excitement in employees, Drupal's... Meer

Stop Calling Personalization ‘Creepy’


If there is one trend that I can’t stand right now, it’s calling personalization “creepy.” Writers, industry insiders, digital marketers, I implore you: Cut it out. You’re giving the word creepy a bad name.
Maybe growing up in a historical little New England town filled with old homes and ghost stories makes me a little protective of the word creepy. Maybe it’s that I’m a big fan of Tim Burton (his earlier work) or that every time you say it, I get either Radiohead and/or TLC stuck in my head. Either way, leave creepy alone.
Creepy by definition means causing an unpleasant feeling of fear... Meer

5 Questions to Ask Your Drupal Cloud Provider About Support


Where to host your website is a big decision.
Don’t rush it. Any cloud hosting provider you consider expects many questions.
Add these to your list.
1. If I’m having trouble with my site, will you advise me on how to find and fix the errors?
With Acquia, you get holistic end-to-end support for your entire environment, including the infrastructure, platform, and application. We assess, diagnose, and resolve issues regardless of origin. When an infrastructure or platform issue has been detected, we fix it. We have the ability to tune nearly 40 infrastructure parameters, such as cache size,... Meer

Creating Personas vs. Customer Segments: What’s The Difference?


Developing personas and segments is a critical step in creating a personalization strategy for your business. The words persona and segment have often been used interchangeably to group and define the characteristics and profiles of customers, but the truth is the words mean two different things, and the distinction is an important one. Segments help to forecast market interest for a product or service, while Personas help to understand the emotional and behavioral triggers behind individual customers within that market. Used together, they can act as a powerful complementary set of... Meer

Drupal 8 Will Make a Huge Difference in Development for 2015


The Drupal Community is supported by an active and diverse group with more than 1,136,828 Drupalers in 229 countries speaking 180 languages. The launch of Drupal 8 is going to be more than just a new software iteration, it will provide over 200 new features and improvements. So let’s take a moment and look at how Drupal 8 will impact development in 2015.
What makes Drupal 8 special?
There are a variety of advanced technologies that make Drupal 8 significantly more adaptable to use cases than before, but really two improvements stand out. First... Meer

Cross-Channel Browsing Behaviors of the Modern "Fauxsumer"

“I love the smell of commerce in the morning!”
~ Brodie, Mallrats
In 1995, Mallrats depicted the teenage world encapsulated in a shopping mall. Breakups, makeups, and even an unprovoked attack on the Easter bunny – it all happens in the mall. In 1995 that’s where all the cool kids went on a Friday night.
Fast forward to 2015, 20 years later. The New York Times recently posted a blog asking teenagers if the mall is still an important part of teen... Meer

PHP: The entire world is your development team – Beth Tucker Long


PHP: The entire world is your development team – Beth Tucker Long

Beth Tucker Long, PHP Developer and Advocate at Code Climate, and I got in front of my cameras at the 2014 PHP World conference and got to talk about her history and priorities in development, PHP, and open source; her welcome into the PHP community, the culture of sharing and teaching in PHP, her work and the mission of Code Climate ... including how she got hired as a Perl programmer right out of college... Meer

Redefining Commerce, April 2015: Firebox, ‘Not For Everyone’

This blog series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be an online retailer, and delivering unparalleled consumer experiences.

So far in our Redefining Commerce series, we’ve focused on visually beautiful websites that blend content and commerce seamlessly. But Firebox.com is a new breed of commerce site. As their tagline suggests, it’s “not for everyone.” It pushes... Meer

Closed-Loop Marketing – Or Just Closed?


“Digital transformation” is a big phrase that scares marketers and IT people alike, because it hints at the need to rip out all of your old stuff – technology, processes, maybe even people – in favor of cutting-edge replacements.
This transformation trend is gaining steam in marketing, where some vendors are promoting all-encompassing, cloud-based marketing suites that promise seamlessly integrated content management, marketing automation, analytics and other tools. The goal is the long-desired “closed loop” that ties digital marketing investments more closely to outcomes.
The problem with... Meer

Sites that Cannot Fail -- One Night, Millions of Viewers


What does it mean to have sites that cannot fail? How can Acquia make sure that when that big day of traffic or engagement comes, we continuously deliver an experience to our customers that we promised?
In this blog series, we’re showcasing what it meant for three of our largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience.
The Story
Imagine you had one chance to deliver an incredible experience; 364 days... Meer

Streamline your local Drupal workflow with Acquia Dev Desktop 2

Since we introduced the original version of Acquia Dev Desktop, thousands of people have used it to quickly create local Drupal sites on their Mac or Windows PCs. Over the years we have received a lot of great feedback, and so we redesigned Dev Desktop 2 from the ground up, incorporating the most requested improvements. Thousands of users have tried the beta version, and now it's ready for prime time. If you haven't upgraded to the April 3rd release of Dev Desktop 2, download it now and give it a try. It's free!
What's new in Dev Desktop 2?
A... Meer

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