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Personalization takes flight with the new Acquia Lift

Last week, we launched a new version of Acquia Lift, our personalization tool. Acquia Lift learns about your visitors' interests, preferences and context and uses that information to personalize and contextualize their experience. After more than a year of hard work, Acquia Lift has many new and powerful capabilities. In this post, I want to highlight some of the biggest improvements.

Intuitive user experience

To begin, Acquia Lift's new user interface is based on the outside-in principle. In the case of Acquia Lift, this means... Meer

Learn From the Best and Steal Their Ideas at Acquia Engage

This year, I had the opportunity to take on one of the three main talk tracks for Engage 2016. With customer experience and digital evolution as the lens, we decided on Steal This Idea as the overall theme. I want these sessions to spark your creative sense of problem solving. Creativity, strategy, and technology are foundational to move you and your organization into the next wave of the digital ride. We... Meer

Personalize Across Any Platform: Introducing the New Acquia Lift

Acquia is excited to announce its newest version of Acquia Lift: a single solution that harnesses the power of content distribution and customer data to deliver in context, personalized experiences across any channel or device.
With customer expectations higher than ever before, digital marketers have no choice but to implement a personalization strategy if they want to build and maintain meaningful... Meer

Acquia Engage Awards Finalists Announced

Acquia partners and customers are setting a new precedent for exceptional digital experiences. These organizations are executing ambitious digital projects and creating experiences that inspire, entertain and inform. The Acquia Engage Awards Program serves as a unique opportunity to showcase the best examples of their work.
For this year’s competition, Acquia’s digital agency partners and customers submitted their sites and digital projects for consideration across 13 categories. Nominations that demonstrated an advanced level of visual design, functionality, integration and overall... Meer

How Content Marketers Can Use Drupal 8 to Their Advantage

Drupal is a robust WCM platform, and can often be intimidating for those who do not have an extensive technical background. Previous versions of Drupal may have projected an air of developer exclusivity, but the release of Drupal 8 has debunked the myth that working directly with Drupal is only for the technically savvy.
The Drupal community has placed a high priority on making Drupal 8 a great out-of-the-box experience. This is especially true for content authors. Due to major authoring experience improvements in core, content marketing teams now have a seat at the Drupal table.
Improved... Meer

State of Drupal presentation (September 2016)

DrupalCon Dublin marked my 28th DrupalCon and #Driesnote presentation. You can watch a recording of my keynote (starting at 23:55) or download a copy of my slides here (185.4 MB).

The first half of the presentation I provided a technical update on Drupal 8. I showcased some of the big changes in Drupal 8.2 such as the settings tray, REST API improvements,... Meer

Is Drupal the right choice for my Marketing website?

When you need a website or need to seriously update your existing website, the first thing you should do is evaluate the available website platform options. For smaller sites, it is easy to start digging into pay by the month website vendors like wordpress and wix, but when you need a new business website, who should you look to? Gartner just came out with this annual Magic Quadrant for Web Content Management and the top right quadrant features leaders in the space.... Meer

Acquia Partner Profile: OPIN Software

At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners, showcasing who they are and what they do, in their own words.
We had the opportunity to sit with Chris Smith, the CEO and founder of OPIN Software, a Canadian Drupal agency that often partners with Acquia on large-scale projects within government, sports and health care.
“At the beginning, it was just two of us. My role started as a developer, with a sales person by my side. Of course, since then my role has... Meer

Drupal's collective purpose

When I was on vacation in Italy this summer, I had no internet, which gave me a lot of time to think. Some of that time was spent reflecting on why I do what I do. I have been working on Drupal for over 15 years and on Acquia for almost 10 years. The question of what gives me meaning and purpose has changed drastically over that time.

Evolving purpose

I started Drupal because I wanted to build a website for myself and a few friends. In the early days of Drupal, I was obsessed with the code and architecture of Drupal... Meer

Looking to Drive Change in Your Company? Acquia Engage May Be The Solution

We’re a little over a month out from Engage, and I couldn’t be more pumped. This year, I’ve been given the honor of running one of our tracks: The Politics of Digital. Given the chaos of the election season, this track couldn’t be more timely. While we won’t be discussing Donald Trump’s tweets or Hillary Clinton’s emails, we will take a deep look at the politics involved in any digital transformation project and how to Get S#%t Done.
Every single session in this track was designed to help anyone embarking on digital transformation within their own organization. One of the sessions is aptly... Meer

The transformation of Drupal 8 for continuous innovation

In the past, after every major release of Drupal, most innovation would shift to two areas: (1) contributed modules for the current release, and (2) core development work on the next major release of Drupal. This innovation model was the direct result of several long-standing policies, including our culture of breaking backward compatibility between major releases.

In many ways, this approach served us really well. It put strong emphasis on big architectural changes, for a cleaner, more modern, and more flexible codebase. The downsides... Meer

Machine Learning's Not Magic, but It Can Work Wonders

There’s a fairly common tendency to use the word “magic” when talking about Machine Learning (ML). In some ways this word is appropriate given the amazing feats being accomplished using ML techniques, but in other ways it’s an unfortunate choice of words as it suggests these things are impossible for us to understand. If we believe that, then we can also be led to believe that “anything’s possible” when it comes to ML, and we lose our ability to be skeptical about claims being made about it.
The “anything’s possible” idea can also lead to unwarranted... Meer

Why Website Personalization Is Harder Than You Think

Over the past 3-5 years I’ve been hearing a lot about website personalization. I have battled a lot with personalization over the years, and to be honest, good personalization can be difficult to execute. I’ve taken some time to reflect on the difficulties of personalization, and have uncovered three main factors that make personalization challenging:
Expectations from management
Resources and Time
Properly executing personalization on your website is hard and takes a lot of time. For example, let’s say we want to personalize a section of our homepage by audience.... Meer

Sneak Peek: A Look at Our Upcoming Blog Refresh

In last week’s blog I talked about our iterative design and development approach, so this week I wanted to show this method in practice and share a recent project that I’ve been working on: refreshing the blog section of our website.
Why are we redesigning our blog?
A lot has happened in our blog strategy since the last time we updated the design. The current blog design was done about 2 years ago with a very different plan and target... Meer

Acquia Announces Launch of Acquia Cloud Site Factory Stacks

Acquia is proud to announce the release of a new, breakthrough capability within Acquia Cloud Site Factory. Available today, Acquia Cloud Site Factory Stacks brings ubiquitous multisite delivery, management and control, empowering different brands, regions, and teams to manage their own digital experiences.
Acquia’s solution for multisite management is now the industry’s only digital experience platform that can deliver strong governance along with the flexibility to support multiple development teams, multiple... Meer


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