How Long Will This $1 Billion Industry Last? [Oct 9, 2012]
Between May and July, life was good for companies developing social-media tools for marketers. Acquisitions during that time valued three companies in the industry at more than $1 billion combined.
First, Oracle acquired Vitrue in a deal valued at $300 million, according to TechCrunch. The in June, Salesforce.com said it was buying Buddy Media for $689 million. The next month, Google acquired Wildfire for about $250 million plus performance incentives.
The frenzy appears to be over, but Wendell Lansford, the chief executive officer of Offerpop, is prepping the company he co-founded to be the top contender in the industry’s next round. But will any more big spenders come knocking again?