- Complete the Lift Training modules in Acquia Academy
- Employ two Digital Marketers who have passed Acquia's Lift Certified Pro Exam
Acquia requires Lift Solution Partners to plan, implement, and optimize a Lift Campaign on their own corporate site.
- Planning. Couple data from other martech with Lift's own data collection capabilities to create audience segments, campaign hypotheses, and kips. Prepare content and site pages for personalization.
- Implementation. Drag and drop content into slots for personalization. Launch campaign.
- Optimize. Measure campaign success against KPIs. Iterate!