Product Explainers | Announcement 

# CDP White Paper Announcement



 

 

 

 

### **CDP Machine Learning Models | What Marketers Need to Know**

Customer data is only as powerful as your ability to act on it. Even with a Customer Data Platform in place, the sheer volume of data marketers face every day can quickly become overwhelming — and manual analysis can only take you so far.

### Smarter Analysis with CDP Machine Learning Models

That's where Machine Learning comes in. CDP ML models help marketers cut through the noise, uncovering patterns, predicting behaviours, and enabling faster, smarter iteration across campaigns and customer journeys. In this video, Jake Athey, Vice President of Sales and Go-To-Market at Acquia, breaks down what you need to know about how ML models are transforming the way teams work with customer data.

### What You'll Learn

- How Machine Learning models integrate with your CDP to surface actionable insights
- The key ML model types that marketers should understand — and how each one drives better decisions
- How to take your analytical capabilities to the next level without needing a data science degree

### Backed by the CDP Institute

This video accompanies an exclusive white paper produced in partnership with the **Customer Data Platform Institute** — the leading authority on all things CDP. Together, we've distilled everything modern marketers need to know about CDP ML models into a resource built for clarity and real-world application.

**Download the full white paper:** [CDP Machine Learning Models: What You Need to Know](https://www.acquia.com/resources/report/cdp-machine-learning-models-what-you-need-know)



 

 Speakers 

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

Jake Athey

 

 Vice President, Sales and Go-To-Market, DAM and PIM 

 Acquia 

 



 

 

 

 Resources 

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 ![line icon of a document with text](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Whitepaper%20Icon.png?itok=iimXp-dJ)

 

 

 

 [ Machine Learning Models ](/index%2ephp/resources/report/cdp-machine-learning-models-what-you-need-know) 

White Paper

 

 

 



 

 

 

 

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