Event Highlights | Engage New York City 2024 

# A MARS Campaign Story on Digital Experience for the Win



 

 

 

 

Discover how Acquia helped MARS quickly launch a digital experience for Snickers. ​The scale of the project targeted a global audience in 43 countries in multiple languages all while being GDPR compliant. ​With a focus on scalability, compliance, and efficiency, the project successfully handled thousands of visitors and gathered first-party data specific to each market. Learn more about how MARS leverages Acquia technology to drive impactful marketing initiatives.



 

 Speakers 

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 ![Tom Bianchi Headshot](/sites/default/files/styles/speaker/public/media/image/2022-07/Tom%20Bianchi.png?h=2461e5d9&itok=aBnkp3R3)

 

 

 

Tom Bianchi

 

 Former Senior Vice President, Product and Solutions Marketing 

 Acquia  

 



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 ![Rachel Kennedy, Digital Experiences Platforms Lead, MARS](/sites/default/files/styles/speaker/public/media/image/2024-11/rachel-kennedy-headshot-blue-background.png?h=fbf7a813&itok=_YN8hC7T)

 

 

 

Rachel Kennedy

 

 Digital Experiences Platforms Lead 

 MARS 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ The Acquia Engage Tour ](https://www.acquia.com/engage) 

Web Page

 

 

 



 

 

 

 

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