Event Highlights | Engage Paris 2025 

# Inside BIC’s Global Digital Transformation Journey



 

 

 

 

BIC is digitally transforming its global operations using DAM systems to streamline processes and improve collaboration across 160 markets. This unified “glocal” strategy automates workflows, enhances asset access, and integrates with tools like PIM, significantly reducing manual tasks and accelerating time-to-market. With strong governance and data insights (7M API calls in 2024), BIC empowers teams to innovate and adapt assets globally. Watch the video to learn more about Bic's success.



 

 Speakers 

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 ![Gaëlle Silasi Headshot](/sites/default/files/styles/speaker/public/media/image/2025-08/Gaelle-Silasi-Headshot.png?h=c4ee6f9b&itok=gliqt-Cf)

 

 

 

Gaëlle Silasi

 

 Manager 

 BIC 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ The Acquia Engage Tour ](https://www.acquia.com/engage) 

Web Page

 

 

 



 

 

 

 

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