 Event Highlights | Engage Boston 2023 

# The Forefront of Innovation



 

 

 

 

This session from our partners at TA Digital reveals how their solution, Commerce Factory, uses Acquia CDP, Acquia Personalization, and generative AI to automate and accelerate e-commerce content generation and personalization at scale.



 

 Speakers 

Image

 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

Jennifer Griffin Smith

 

 Chief Market Officer 

 Acquia 

 



Image

 ![Pat Gilbert](/sites/default/files/styles/speaker/public/media/image/2023-09/Pat%20Gilbert-Teal.png?h=6c83441f&itok=-F26awlP)

 

 

 

Pat Gilbert

 

 Senior Director, Strategic Alliances 

 TA Digital 

 



 

 

 

 Partner 

 [Image

 ![Credera](/sites/default/files/styles/large/public/media/image/2024-03/Credera%20Logo%40216x.png?itok=sWpjn2vu)

 

 

 ](/index%2ephp/partners/credera) 

 A true end-to-end consulting firm, Credera combines transformational consulting capabilities, deep industry knowledge, and AI and technology… 

 



 

 Resources 

Image

 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ The Acquia Engage Tour ](/index%2ephp/events/acquia-engage-tour) 

Web Page

 

 

 



 

 

 

 

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