Customer Spotlights | Partner Testimonial 

# Bounteous



 

 

 

 

## **Shake Shack & Bounteous: Digital Transformation and Growth**

During the pandemic, a deep strategic partnership between **Bounteous** and **Acquia** enabled **Shake Shack** to rapidly evolve its service model. By leveraging the **Acquia Cloud Platform**, the brand successfully transitioned to a digital-first approach, laying a foundation for exceptional customer experiences and long-term scalability.

### **The Curbside Innovation**

The launch of curbside ordering proved to be a highly effective initiative, helping Shake Shack navigate a challenging global landscape while identifying new market opportunities.

- **New Customer Acquisition:** Remarkably, **30% of curbside customers** were entirely new to the brand, experiencing Shake Shack for the first time through this digital channel.
- **Increased Revenue:** These digital orders generated a **higher average price per ticket** compared to traditional in-store purchases, revealing a valuable and high-margin revenue stream.
- **Resilient Strategy:** The initiative demonstrated how adaptable technology can turn a defensive necessity into a proactive growth engine.

### **Strategic Foundation and Integration**

The success of this transformation was powered by Acquia’s adaptable and integrated solutions, which provided Bounteous with the "freedom to grow" alongside their client.

- **Flexible Technology:** Walker highlights Acquia's role in empowering partners to build resilient business strategies that can pivot in real-time.
- **API Connectivity:** Robust **API integrations** were critical in connecting disparate systems to create a unified, functional experience for the end-user.
- **Digital Maturity:** The project serves as a benchmark for advancing digital maturity, proving that integrated platforms are essential for connecting with modern audiences.

### **Strategic Mission**

The ultimate goal of this partnership is to foster innovation through flexible, open-source-based solutions. By balancing technical excellence with a deep understanding of customer behavior, Shake Shack and Bounteous have created a repeatable model for success. This transformation underscores the importance of a robust digital infrastructure in today's evolving market, ensuring that brands can remain resilient while delivering superior value to their customers.



 

 Speakers 

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 ![Le'Rhone Walker](/sites/default/files/styles/speaker/public/media/image/2022-10/Le%27Rhone%20Walker_Teal.png?h=6c83441f&itok=TjQll4zy)

 

 

 

Le'Rhone Walker

 

 VP of Technology, Healthcare 

 Bounteous 

 



 

 

 

 Partner 

 [Image

 ![Bounteous](/sites/default/files/styles/large/public/partner-logos/Bounteous_Indigo.png?itok=aioBk3nP)

 

 

 ](/partners/bounteous) 

 Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for… 

 



 

 Resources 

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 ![black text and pencil icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Blog%20Article%20Icon.png?itok=gKo-C36Z)

 

 

 

 [ Co-Innovation and Composability ](/index%2ephp/blog/partners-digital-experience-bounteous-co-innovation-and-composability) 

Blog Article

 

 

 



 

 

 

 

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