Image ![Paramount logo](/sites/default/files/styles/case_study_stat_logo/public/media/image/2022-10/Paramount_Static_Logos_P_ICON_LOGO_BLUE.png?itok=dODIkxa8) # Paramount Paramount wanted to support its Content for Change initiative with a user-friendly website, and Acquia provided everything the company needed. [Visit Paramount Website](https://contentforchange.paramount.com/)Image ![Paramount streaming titles including Ghosts, Dexter, and Gladiator 2. And a badge for being an Acquia Engage Award 2022 Winner](/sites/default/files/media/image/2025-04/Paramount%20Customer%20Story%20Graphic_Finalist.svg) Awards Engage Award Winner Use Case Website Operations Industry Media & Entertainment Region North America Products - [Drupal ](/drupal) - [Acquia Site Studio ](/drupal/site-studio) - [Acquia Site Factory ](/products/acquia-site-factory) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) ## The Client Paramount Global is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks, and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, and Simon & Schuster, among others. ## The Situation Paramount's [Content for Change](https://contentforchange.paramount.com/) (CFC) is a global companywide, cross-brand initiative that seeks to use the power of the company's content creation ecosystem to break down the narratives that enable intolerance, hurtful stereotypes, and systemic racism to exist and grow. The company created the Content for Change website to bring additional attention to the newly expanded initiative and create a digital space where the values of the program – to uplift, educate, engage, and create meaningful relationships with the creative community – felt inherent and embedded into the experience. ## The Challenge The Content for Change initiative is focused on building on Paramount’s existing efforts to further inclusion in content creation, programming, and workplace culture through research and academic rigor, while also making a long-term commitment to fighting systemic inequality and transforming how the world sees people. The CFC website needed to be a resource for disseminating important information around the initiative, as well as a place to discuss opportunities. ## The Solution Paramount considered multiple options for its CFC platform, ultimately deciding on Drupal and Acquia because the power of the combined solutions provided everything the company needed. When developing the site, Paramount wanted to achieve a fluid, consistent, and impactful visual structure while also providing a seamless user experience for visitors, all in an effort to engage them to actively learn more. Content For Change has three pillars – Content, Creative Supply Chain, and Culture – and while each of these has its own specific sections, Paramount understood the importance of interweaving the narratives on the finished site. ## The Results Using Acquia to implement the Content for Change website increased Paramount’s speed to market, enhancing the ease with which site updates can be made and increasing the prospect of scaling the site in the future. ## Additional Resources [View More Resources](/index%2ephp/resources) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-yellow-icon.png) Case Study 3 min ###### The Cook Political Report with Amy Walter When The Cook Political Report wanted to better serve its subscribers with a streamlined online experience, Acquia made it happen. Website Operations ](/resources/customer-stories/cook-political-report-amy-walter) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) Case Study 4 min ###### Cascade Public Media When Cascade Public Media decided to launch its own streaming content platform to serve viewers, Acquia provided a flexible, cost-effective solution. Omnichannel ](/resources/customer-stories/cascade-public-media) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-blue-icon.png) Case Study 5 min ###### Finastra TV Finastra wanted to wow potential customers with a Netflix-like video channel, and Acquia helped make its vision a reality. 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