Image ![Dr. Reddy's Laboratories logo](/sites/default/files/styles/case_study_stat_logo/public/media/image/2022-10/Dr.%20Reddy%27s%20Laboratories%20Logo.png?itok=Km7675f6) # Dr. Reddy’s Laboratories Drupal, Acquia Site Factory, Acquia Search [Visit Dr. Reddy’s Laboratories Website](https://www.drreddys.com/)Image ![Engage Awards 2022 Dreamers Finalist Banner](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2022-09/Engage%202022%20Dreamers_Finalist.jpg?h=3da20c87&itok=nzjGEgJW) Supporting Partner ![ ](/sites/default/files/styles/large/public/legacy/images/2020-02/qed42_logo_4.png?itok=j4sI3kQr) Use Case Website Operations , Customer Experience Industry Healthcare Products - [Drupal ](/drupal) - [Acquia Site Factory ](/products/acquia-site-factory) < 1 day to spin up a new website 7 months to launch platform ## The Client [Dr. Reddy’s Laboratories](https://www.drreddys.com/) is a global pharmaceutical company headquartered in Hyderabad, India. Established in 1984, it is committed to providing access to affordable and innovative medicines. It offers a portfolio of products and services, including active pharmaceutical ingredients (APIs), generics, branded generics, biosimilars, and over-the-counter (OTC) pharmaceutical products. Its major therapeutic areas of focus are gastrointestinal, cardiovascular, diabetology, oncology, pain management, and dermatology. Its major markets include the USA, India, Russia and CIS countries, China, Brazil, and Europe. ## The Situation The COVID-19 pandemic has shifted the daily operations of healthcare providers (HCPs) to more virtual interactions with pharma companies. Dr. Reddy’s Laboratories (DRL) wanted to redefine its relevance by changing what it communicated beyond product information and engaging with HCPs in more meaningful ways. The company wanted to build a digital engagement portal for healthcare professionals to access high-value medical resources. ## The Challenge One of DRL's primary goals and challenges was connecting with HCPs in a meaningful and productive way. Specifically, DRL wanted to: - Engage and enable continuous learning for healthcare professionals with unbiased, relevant text- and video-based medical information. - Empower its team to create, manage, and publish website content effortlessly and cost-effectively with a universal design language. ## The Solution DRL partnered with web and mobile application agency [QED42](https://www.qed42.com/), which kicked off the project with workshops, stakeholder interviews, and user research sessions to gain insights into the business objectives, vision, success criteria, user personas, and stories. QED42’s research helped establish a greater understanding of HCP’s pain points and factors of influence. The team also created journey maps for the identified user personas, ensuring that the platform's UX would meet expectations. Drupal and Acquia Site Factory empowered DRL to build, launch, and manage multiple country-specific multilingual websites effortlessly, meaning the team could accelerate its go-to-market activities with minimal developer intervention. Additionally, its single-click deployments offer easy backup and rollbacks, accelerating enhancements and new feature deployment. And QED42 also implemented Acquia Search, allowing HCPs to discover relevant content more quickly and easily. ## The Results DRL launched its HCP engagement platform in less than seven months, along with country-specific websites for Brazil and Columbia. The self-service HCP platform has revolutionized the approach to engaging with HCPs across the country and enabled the DRL team to scale and personalize their experiences effortlessly. - Less than 1 day to spin up a new website - Launched the platform in seven months - Page load time of less than 3 seconds ## Additional Resources [View More Resources](/index%2ephp/resources) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-yellow-icon.png) Case Study 3 min ###### Sarepta Therapeutics When Sarepta Therapeutics needed a new site to reflect its business’s evolution, Acquia provided a flexible, global-friendly platform. Website Operations ](/resources/customer-stories/sarepta-therapeutics) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) Case Study 1 min ###### Novavax When Novavax needed to scale its online presence to meet the demands of a global marketplace, Acquia provided the perfect platform. Website Operations ](/resources/customer-stories/novavax) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) Case Study 1 min ###### Bayer Consumer Health Bayer Consumer Health needed to centralize its extensive brand portfolio on a single platform, and Acquia was just what the doctor ordered. Website Operations ](/resources/customer-stories/bayer-consumer-health) First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.