--- [ ![acquia optimize product page](/sites/default/files/styles/product_header_icon/public/media/image/2024-04/Monsido%20by%20Acquia%20Logo.png?itok=665xcojC) Acquia Web Governance ](/index%2ephp/products/acquia-web-governance) - [Features](/index%2ephp/index%252ephp/products/acquia-web-governance/features) - [All Features](/index%2ephp/index%252ephp/products/acquia-web-governance/features) - [Accessibility](/index%2ephp/index%252ephp/products/acquia-web-governance/features/web-accessibility) - [Browser Extension](/index%2ephp/index%252ephp/products/acquia-web-governance/features/browser-extension) - [Heartbeat](/index%2ephp/index%252ephp/products/acquia-web-governance/features/heartbeat) - [Policies](/index%2ephp/index%252ephp/products/acquia-web-governance/features/policy) - [Quality Assurance](/index%2ephp/index%252ephp/products/acquia-web-governance/features/quality-assurance) - [SEO](/index%2ephp/index%252ephp/products/acquia-web-governance/features/seo) - [Statistics](/index%2ephp/index%252ephp/products/acquia-web-governance/features/statistics) - [Add Ons](/index%2ephp/index%252ephp/products/acquia-web-governance/features) - [Consent Manager](/index%2ephp/index%252ephp/products/acquia-web-governance/consent-manager) - [Data Privacy](/index%2ephp/index%252ephp/products/acquia-web-governance/data-privacy) - [Heatmaps](/index%2ephp/index%252ephp/products/acquia-web-governance/heatmaps) - [PageAssist™](/index%2ephp/index%252ephp/products/acquia-web-governance/pageassist) - [PageCorrect™](/index%2ephp/index%252ephp/products/acquia-web-governance/pagecorrect) - [Performance](/index%2ephp/index%252ephp/products/acquia-web-governance/performance) - [Integrations](/index%2ephp/index%252ephp/products/acquia-web-governance/integrations) - [Use Cases](/index%2ephp/index%252ephp/products/acquia-web-governance/use-cases) - [Resources](/index%2ephp/resources?product%5B0%5D=432141) - [Blog](https://www.acquia.com/blog/series/accessibility-and-inclusion) - [Customer Stories](https://www.acquia.com/resources/case-studies?industry=&product=432141&page=0) - [Intro to Web Accessibility](/index%2ephp/index%252ephp/web-accessibility) - [Overview of Accessibility Legislation](/index%2ephp/index%252ephp/accessibility-legislation-overview) - [Benchmark Reports](/index%2ephp/index%252ephp/products/acquia-web-governance/resources/benchmarks) - [Tools](/index%2ephp/index%252ephp/products/acquia-web-governance/tools) - [Support and Training](/index%2ephp/index%252ephp/products/acquia-web-governance/support) - [Pricing](/index%2ephp/index%252ephp/products/acquia-web-governance/pricing) [Get a Free Scan](/index%2ephp/index%252ephp/products/acquia-web-governance/get-scan) [Request a Demo](/index%2ephp/index%252ephp/about-us/contact/web-governance-request-a-demo) ## Breadcrumb 1. [Home](/index%2ephp/) 2. [Products](/index%2ephp/products) 3. [Acquia Web Governance](/index%2ephp/products/acquia-web-governance) 4. Benchmarks 5. EU Pharmaceutical Websites Benchmark Report 2024 **Websites Benchmark Report** # **Pharmaceutical Websites Benchmark Report 2024** Acquia analyzed 47 European pharmaceutical websites to determine their quality, performance, and accessibility. This benchmark highlights top performers in digital accessibility, content quality assurance, response time, performance, and SEO. [Get Your Free Scan](/index%2ephp/products/acquia-web-governance/get-scan "Get a Free Scan") ![illustration of a laptop, the accessibility logo, and a medical center](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-04/Pharmaceutical%20Website%20Benchmark.png?h=8b526752&itok=WWwzAyXw) Image ![Illustration of a number 1 ribbon](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Top%205.png?itok=AT3Nx5YR) ## **Top 5 Websites Overall** In the overall score category, we highlight the best European pharmaceutical websites in terms of SEO, response time, performance, and accessibility. We scanned a sample of 500 pages from the main public-facing websites of 47 European pharmaceutical websites using Acquia Web Governance during a two-week period in March 2024. The champions with overall scores ranking in the top five for this report are listed below. \*Overall ranking is based on the average (weighted) ranking across all categories.**Overall Ranking** **Pharma Name** 1st Recordati 2nd Orion Corporation 3rd Roche 4th Hikma Pharmaceuticals 5th Stada Arzneimittel Image ![Illustration of an accessibility logo](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Accessibility.png?itok=VUbZPr1e) ## **Top 5 Websites for Web Accessibility** Accessible digital resources are essential for people of every ability, and everyone should be able to access your website regardless of age, level of digital competency, or disability. We advise achieving an accessibility compliance score of at least 70% for organizations using the Acquia Web Governance platform. The average accessibility score for the report was 69.89%, slightly below our recommended threshold. The following five websites scored highest for digital accessibility in 2024. \*Based on the number of WCAG 2.1 A and AA checks passed on the Acquia Web Governance platform in a 500-page scan.**Ranking** **Pharma Website** **Accessibility Compliance\***1st Boehringer Ingelheim 82.58% 2nd Sanofi 77.92% 3rd Eli Lilly and Company 76.05% 4th argenx SE 74.38% 5th Hikma Pharmaceuticals 73.89% Image ![Illustration of an award ribbon](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Quality%20Assurance.png?itok=iVE1a5zB) ## **Top 5 Websites for Content Quality Assurance** Acquia Web Governance’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO. The benchmark average for quality assurance in this report was 71.64%. Listed below are the top five pharmaceutical companies in Europe doing outstanding work to maintain quality assurance standards for their content. \*Based on the number of pages without broken links, broken images, and misspellings.**Ranking** **Pharma Website** **Content Quality Assurance\***1st Recordati100%2nd Menarini Group 97.6%3rd Xellia Pharmaceuticals 97.4%4th Grifols 97.4%5th CSL Limited 97.4% Image ![Illustration of a magnifying glass with a cogwheel](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_SEO.png?itok=0s8MYkNL) ## **Top 5 Websites for SEO** Search engine rankings continue to be heavily influenced by on-page SEO. In addition to negatively affecting your rankings, you can also harm user experience by neglecting essential SEO elements like H1 tags, broken links, excessive internal links, and more. The benchmark average for SEO was 82.53%. These are the top five companies in the SEO category. \*Based on the number of pages that are compliant with all Acquia Web Governance SEO checks.**Ranking** **Pharma Website** **SEO Compliance\***1st Johnson & Johnson 93.91%2nd Recordati 92.40%3rd Novo Nordisk 92.24%4th AstraZeneca 91.25%5th Roche 90.51% Image ![Illustration of a wrist watch](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Time%20Saving.png?itok=Af45EkEA) ## **Top 5 Websites for Response Time** Being a Google ranking factor and user experience must-have, ensuring a fast-loading website is essential. With the help of Acquia Web Governance's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration. The websites in this report had an average response time of 628 ms. Your score must be under 200 ms for you to be considered an excellent performer. The following five European pharmaceutical institutions have websites that work at exceptional speeds. \*Average response time is based on average response time (ms) over a one week period in Acquia Web Governance’s Heartbeat module.**Ranking** **Pharma Website** **Avg Response time (ms)\***1st Almirall50 ms2nd Roche 69 ms3rd Lundbeck 111 ms4th Novo Nordisk 124 ms5th Pfizer 130 ms Image ![illustration of a browser with a speedometer](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Performance%20Module.png?itok=3DY6oR7P) ## **Top 5 Websites for Performance Score** Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors like visitor location, network speed, and device impact site performance. The average desktop performance rating for this benchmark report was 42.56. At Acquia, we suggest you aim for a score between 90 and 100. Below is a list of the top five European pharmaceutical websites based on their desktop performance score in this report. **Ranking** **Pharma Website** **Performance Score (0-100)**1st Indivior 71 2nd CSL Limited 69 3rd Orion Corporation 59 4th Boehringer Ingelheim 59 5th Takeda Pharmaceutical Company Ltd 58 ## Identify Your Website’s Biggest Issues Find out if you're delivering the best possible web experience for your visitors. [Request a Demo](/index%2ephp/about-us/contact/web-governance-request-a-demo "Request a Demo Acquia Web Governance") ![stylized illustration of the Monsido product UI showing various analytics](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-04/Custom%20Demo%20Monsido%20Graphic.png?h=6f98d453&itok=QIo4eL2C)