--- [ ![acquia optimize product page](/sites/default/files/styles/product_header_icon/public/media/image/2024-04/Monsido%20by%20Acquia%20Logo.png?itok=665xcojC) Acquia Web Governance ](/index%2ephp/products/acquia-web-governance) - [Features](/index%2ephp/index%252ephp/products/acquia-web-governance/features) - [All Features](/index%2ephp/index%252ephp/products/acquia-web-governance/features) - [Accessibility](/index%2ephp/index%252ephp/products/acquia-web-governance/features/web-accessibility) - [Browser Extension](/index%2ephp/index%252ephp/products/acquia-web-governance/features/browser-extension) - [Heartbeat](/index%2ephp/index%252ephp/products/acquia-web-governance/features/heartbeat) - [Policies](/index%2ephp/index%252ephp/products/acquia-web-governance/features/policy) - [Quality Assurance](/index%2ephp/index%252ephp/products/acquia-web-governance/features/quality-assurance) - [SEO](/index%2ephp/index%252ephp/products/acquia-web-governance/features/seo) - [Statistics](/index%2ephp/index%252ephp/products/acquia-web-governance/features/statistics) - [Add Ons](/index%2ephp/index%252ephp/products/acquia-web-governance/features) - [Consent Manager](/index%2ephp/index%252ephp/products/acquia-web-governance/consent-manager) - [Data Privacy](/index%2ephp/index%252ephp/products/acquia-web-governance/data-privacy) - [Heatmaps](/index%2ephp/index%252ephp/products/acquia-web-governance/heatmaps) - [PageAssist™](/index%2ephp/index%252ephp/products/acquia-web-governance/pageassist) - [PageCorrect™](/index%2ephp/index%252ephp/products/acquia-web-governance/pagecorrect) - [Performance](/index%2ephp/index%252ephp/products/acquia-web-governance/performance) - [Integrations](/index%2ephp/index%252ephp/products/acquia-web-governance/integrations) - [Use Cases](/index%2ephp/index%252ephp/products/acquia-web-governance/use-cases) - [Resources](/index%2ephp/resources?product%5B0%5D=432141) - [Blog](https://www.acquia.com/blog/series/accessibility-and-inclusion) - [Customer Stories](https://www.acquia.com/resources/case-studies?industry=&product=432141&page=0) - [Intro to Web Accessibility](/index%2ephp/index%252ephp/web-accessibility) - [Overview of Accessibility Legislation](/index%2ephp/index%252ephp/accessibility-legislation-overview) - [Benchmark Reports](/index%2ephp/index%252ephp/products/acquia-web-governance/resources/benchmarks) - [Tools](/index%2ephp/index%252ephp/products/acquia-web-governance/tools) - [Support and Training](/index%2ephp/index%252ephp/products/acquia-web-governance/support) - [Pricing](/index%2ephp/index%252ephp/products/acquia-web-governance/pricing) [Get a Free Scan](/index%2ephp/index%252ephp/products/acquia-web-governance/get-scan) [Request a Demo](/index%2ephp/index%252ephp/about-us/contact/web-governance-request-a-demo) ## Breadcrumb 1. [Home](/index%2ephp/) 2. [Products](/index%2ephp/products) 3. [Acquia Web Governance](/index%2ephp/products/acquia-web-governance) 4. Benchmarks 5. ANZ Finance Websites Benchmark Report 2024 **Websites Benchmark Report** # **Finance Websites Benchmark Report 2024** Acquia analyzed the websites of 23 financial institutions in Australia and New Zealand to determine quality, performance, and accessibility. Below are the top performers in digital accessibility, content quality assurance, response time, performance, and SEO. [Get Your Results](#results "Get Your Results") ![illustration of governmental building with accessibility logo and piggybank](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-04/AU%20Finance%20Benchmark.png?h=8b526752&itok=sk-p0DFP) Image ![Illustration of a number 1 ribbon](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Top%205.png?itok=AT3Nx5YR) ## **Top 5 Websites Overall** In the overall score category, we highlight the best financial institutions in Australia and New Zealand in terms of SEO, response time, performance, and accessibility. We scanned a sample of 500 pages from the main publicly facing websites of 23 Top Financial Institutions in ANZ using Acquia Web Governance’s Web Governance software during a two-week period in January 2024. The champions with overall scores ranking in the top 5 for this report are listed below. \*Overall Ranking is based on the average (weighted) ranking across all categories.**Overall Ranking** **Bank Name** 1st AMP Bank 2nd National Australia Bank 3rd Regional Bank Australia 4th Citibank Australia 5th HSBC Bank Australia Image ![Illustration of an accessibility logo](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Accessibility.png?itok=VUbZPr1e) ## **Top 5 Websites for Web Accessibility** 1 in 5 Australians\* and 1 in 6 New Zealanders\*\* have some kind of disability that they live with on a daily basis. Accessibility to digital resources is essential for many of them. Everyone should be able to access your website, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and new customers on a search. We recommend organizations using the Acquia Web Governance platform to aim for an accessibility compliance score of at least 70% to showcase ongoing progress toward compliance. **The average accessibility score for the report was 70.20%, aligning well with the threshold that we recommend to stay above.** However, ten of the institutions in the report are below this score. The following five financial institutions scored highest for digital accessibility in 2024. \*Source: [ABS](https://www.abs.gov.au/statistics/health/disability/disability-ageing-and-carers-australia-summary-findings/2018) \*\*Source: [Whaikaha](https://www.whaikaha.govt.nz/) \*Based on the number of WCAG 2.1 A & AA checks passed on the Acquia Web Governance platform in a 500-page scan.**Ranking** **Bank Name** Accessibility Compliance\*1st Police Bank 78.61% 2nd Up Bank 75.53% 3rd RACQ 74.92% 4th Bendigo and Adelaide Bank 73.47% 5th Macquarie Group 72.81% Image ![Illustration of an award ribbon](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Quality%20Assurance.png?itok=iVE1a5zB) ## **Top 5 Websites for Content Quality Assurance** Acquia Web Governance’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO. This also helps future and current customers to find necessary information about your services more easily. **The benchmark average for quality assurance in this report was just 74.32%, whereas we see that the industry average is 93.52%.** Listed below are the top financial institutions from Australia and New Zealand that are doing outstanding work to maintain quality assurance standards for their content. \*Based on the number of pages without broken links, broken images, and misspellings.**Ranking** **Bank Name** Content Quality Assurance\*1st Bendigo and Adelaide Bank 98.4% 2nd Qudos Bank 98.2% 3rd Regional Bank Australia 96.7% 4th Bankwest 96.6% 5th Suncorp Group 96% Image ![Illustration of a magnifying glass with a cogwheel](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_SEO.png?itok=0s8MYkNL) ## **Top 5 Websites for SEO** On-page SEO remains a significant factor in search engine rankings. Neglecting key elements like H1 tags, broken links, and excessive internal links not only impacts rankings but also degrades the overall visitor experience. **The average SEO score in this benchmark was 83.56%.** We praise the following financial institutions for taking leading positions in the SEO category: \*Based on the number of pages that are compliant with all Acquia Web Governance SEO checks.**Ranking** **Bank Name** SEO Compliance\*1st ME Bank 94.61% 2nd St. George Bank 91.35% 3rd Commonwealth Bank of Australia 90.36% 4th Bankwest 89.46% 5th HSBC Bank Australia 89.32% Image ![Illustration of a wrist watch](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Time%20Saving.png?itok=Af45EkEA) ## **Top 5 Websites for Response Time** Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances the user experience. With the help of Acquia Web Governance's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration. The websites in this report had an average response time of 1100.05 ms. Your score must be under 200 ms for you to be considered an excellent performer. The following top five financial institutions scored exceptionally lower than the average: \*Average response time is based on average response time (ms) over a one week period in Acquia Web Governance’s Heartbeat module.**Ranking** **Bank Name** **Average Response Time (ms)\***1st AMP Bank69 ms2nd Citibank Australia207 ms3rd Westpac259 ms4th HSBC Bank Australia266 ms5th Police Bank420 ms Image ![illustration of a browser with a speedometer](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2024-04/Iconstration_Performance%20Module.png?itok=3DY6oR7P) ## **Top 5 Websites for Performance Score** Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. This provides valuable insights into the overall performance of your website. **The average desktop performance rating for this benchmark report was just 41.30. At Acquia Web Governance we suggest you aim for a score between 90 and 100.** Below is a list of the top five financial institution websites, based on their desktop performance score in this report. **Ranking** **Bank Name** Performance score (0-100)1st Suncorp Group 67 2nd Bendigo and Adelaide Bank 64 3rd Commonwealth Bank of Australia 64 4th St. George Bank 55 5th Macquarie Group 54 ## Identify Your Website’s Biggest Issues Find out if you're delivering the best possible web experience for your visitors. [Request a Demo](/index%2ephp/about-us/contact/web-governance-request-a-demo "Request a Demo Acquia Web Governance") ![stylized illustration of the Monsido product UI showing various analytics](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-04/Custom%20Demo%20Monsido%20Graphic.png?h=6f98d453&itok=QIo4eL2C)