--- [ ![Acquia DAM product Page](/sites/default/files/styles/product_header_icon/public/media/image/2025-04/Acquia%20DAM%20Logo.png?itok=RhjykvDm) DAM ](https://www.acquia.com/products/acquia-dam) - [Features](/index%2ephp/index%252ephp/products/acquia-dam/features) - [All Features](/index%2ephp/index%252ephp/products/acquia-dam/features) - [Artificial Intelligence](/index%2ephp/index%252ephp/products/acquia-dam/features/ai) - [API](/index%2ephp/index%252ephp/products/acquia-dam/api) - [Insights](/index%2ephp/index%252ephp/products/acquia-dam/features/insights) - [Add Ons](/index%2ephp/index%252ephp/products/acquia-dam/add-ons) - [Entries](/index%2ephp/index%252ephp/products/acquia-dam/entries) - [Templates](/index%2ephp/index%252ephp/products/acquia-dam/templates) - [Workflow](/index%2ephp/index%252ephp/products/acquia-dam/workflow) - [Portals](/index%2ephp/index%252ephp/products/acquia-dam/portals) - [Syndicate](/index%2ephp/index%252ephp/products/acquia-dam/syndicate) - [Video Creator](/index%2ephp/index%252ephp/products/acquia-dam/video-creator) - [Integrations](https://www.acquia.com/integrations?product=30776) - [Use Cases](/index%2ephp/index%252ephp/products/acquia-dam/use-cases) - [Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30776&marketing_cloud_product%5B1%5D=429001) - [Videos](/index%2ephp/tv/organize-digital-assets) - [Blog](https://www.acquia.com/blog?category=429666) - [Customer Stories](https://www.acquia.com/resources/customer-stories?use_cases=&product=30776&industry=) - [Pricing](/index%2ephp/index%252ephp/products/acquia-dam/pricing-plans) [Support](/index%2ephp/index%252ephp/products/acquia-dam/support) [Try Acquia DAM Now](https://www.acquia.com/about-us/contact/dam-request-a-demo) ## Breadcrumb 1. [Home](/index%2ephp/) 2. [Products](/index%2ephp/products) 3. [Acquia DAM](/index%2ephp/products/acquia-dam) 4. [Features](/index%2ephp/products/acquia-dam/features) 5. Acquia DAM AI Features # AI in Digital Asset Management Acquia DAM uses the latest in computer vision and generative AI technology to help your teams automate tasks throughout the content lifecycle so your teams have more time to focus on their craft. [Get a Custom Demo](/index%2ephp/about-us/contact/dam-request-a-demo "Request a Demo DAM") ![stylized product UI showing video transcription and facial Recognition features](/sites/default/files/media/image/2025-06/Acquia%20DAM%20Artificial%20Intelligence%20feature%20hero%20graphic_0.svg) ## Help Your Teams Work ![Website interface showing search results for books with pink geometric design elements](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2026-03/Frame%201.png?h=cd2a7045&itok=axTJ2B18) ### Search the Way You Speak Scaling your brand requires moving past manual tasks. Acquia DAM uses AI to handle the heavy lifting of tagging, transcribing, and writing descriptions. Natural Language Search takes it further by understanding the meaning behind your queries – in any language. No more guessing the 'magic keyword.’ Just fast, accurate results that get your content out of the DAM and into the market. ![product ui with ai generated video translation features](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2024-10/DAM%20Microsite_AI%20Features_Localize%20and%20Translate%20Content.png?h=cd2a7045&itok=qKmO-dOQ) ### Localize and Translate Content Support growth in new regions with AI assisted translation and transcreation. Use AI to translate copy, product information, metadata, and videos. Paired with branded templates and searchable assets, your regional teams are set up for success. ![product UI with ai generated subtitle features](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2024-10/DAM%20Microsite_AI%20Features_Accessibility.png?h=cd2a7045&itok=5Py15pZW) ### Accessibility Improve the accessibility of your assets with the help of AI. Use AI generated alt text descriptions for images to be used across websites and social posts. Also, AI generated closed captions make videos accessible to those that are deaf, hard of hearing, or in noisy environments. [Why You Need a Digital Accessibility Strategy](/index%2ephp/resources/report/why-your-organization-needs-digital-accessibility-strategy "Why Your Organization Needs a Digital Accessibility Strategy") ## Acquia DAM AI Features AI assistance throughout the content lifecycle ![computer status icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/status.png?h=2f293b25&itok=DtZooJRG) Natural Language Search NEW Search the way you speak, find exactly what you mean – in any language. ![copy icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/copy-1.png?h=8adca28b&itok=kbUfjKJH) Duplicate Detection NEW Identify visually identical assets for prompt, easy review and removal. Help your users find assets faster without clutter of duplicates, ensure more accurate asset usage tracking, and free up storage space. (Technically not machine learning, but algorithmic. It’s still powerful!) ![](/sites/default/files/styles/content_grid_36px_width/public/media/image/2025-06/Face%20Icon.png?h=d1059d29&itok=0qo2mstZ) Facial Recognition NEW AI recognizes facial features to group into “people,” which can be named by an admin for faster tagging, finding, and even removal. Use it for staff, talent, and other people your brand features. ![Database icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/database.png?h=2f293b25&itok=tmLg4igv) Metadata Generation Use computer vision to look at an asset and generate keywords, descriptions, and more in over 50 languages. Industry starter models, text extraction, and custom training available. ![typography icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Icon_0.png?h=2f293b25&itok=BJgG_Iaj) Translation Translate written content, metadata, product information, and video content. ![](/sites/default/files/media/image/2024-10/Icon_Feature_Video.svg) Video Creation AI scripting, image selection, voices, subtitling, transcription, and translation help streamline and automate video creation. ![settings icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/settings.png?h=8adca28b&itok=C1R_unPZ) Color Filter and Search Use AI to analyze the color profile of an image and provide filtering and search of specific HEX values, without any administrator work required. ![list icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/list.png?h=2f293b25&itok=XHTBS-IN) Video Transcription Generate a transcript that is stored on the video’s asset digest page, eliminating the need to send videos to a separate transcription service. ![search icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Search.png?h=2f293b25&itok=YKRRQpAe) On-brand, Search-optimized Product Content Turn your existing product data into product content with generative AI. Using your product attributes and keyword targets, AI will generate compelling product descriptions. ![icon of cpu chip](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-03/Icon_Feature_CPU.png?h=2f293b25&itok=3UszpwYe) Creative Sounding Board Get AI generated copy and design ideas in the comments functionality of the Workflow proofer. Ask AI Assistant for help trimming copy, changing the tone, or alternative headlines to get your content just right. ## Keep AI in Check With These Tools [Tips for AI in DAM](/index%2ephp/blog/artificial-intelligence-ai-and-dam "What You Need To Know About DAM and AI") ![](/sites/default/files/media/image/2024-10/Iconstration_Governance.svg) **Flag and Govern AI Generated Content** Using an AI generated upload profile makes it easy to assign appropriate metadata, usage rights, and permissions. Asset group flags act as a visual indicator of AI content in search results and on the asset digest view. ![](/sites/default/files/media/image/2024-10/Iconstration_Notify.svg) **Notify For Review** The Paths feature makes it easy to set up notifications for brand or legal review before making an asset accessible for external use. FAQs How does Natural Language Search differ from traditional keyword search? Natural Language Search (NLS) allows you to search your library using everyday language and intent, rather than needing to know specific "magic keywords." While traditional search requires an exact match (e.g., searching for "bicycle" but finding nothing because the asset was tagged "bike"), NLS understands the meaning and synonyms behind your query. It enables your team to find assets based on a "vibe," a "mood," or a specific persona in seconds Does Acquia DAM offer native AI capabilities out of the box? Yes. Acquia DAM includes “out-of-the-box” AI and smart capabilities designed to help customers get value quickly. They are opt-in, and turned on with the flip of a switch by your DAM admin. Features include, tag generation, duplicate detection, facial recognition, and color filter. ## Responsible AI Solutions Deliver more experiences that will engage your audiences at the right time — all done responsibly while keeping your data safe. [More Acquia AI Solutions](/index%2ephp/solutions/ai "Acquia AI")