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 ![webinar](/sites/default/files/media/image/2025-09/Webinar%20Background_Generic_Pink%20Gradient_0_2.svg)

 

 

Webinar

# Governing Growth: How Deutsch Family Wine & Spirits Turned Their DAM into a Brand Distribution Engine

 [ Watch the Recording Now ](https://us02web.zoom.us/rec/component-page?accessLevel=meeting&action=viewdetailpage&sharelevel=meeting&useWhichPasswd=meeting&requestFrom=pwdCheck&clusterId=us02&componentName=need-password&meetingId=AIO_yWU3jVhPKrEhv_eMvoqC2p8oEiqc8tgz8tCMQp7HKZvnYuWxOV8YPslnfkkR.vUgNRQbiOZMu2SSQ&originRequestUrl=https%3A//us02web.zoom.us/rec/share/M-ZIExAyQFilA6bxQJh_e0ZwTnK6fzgGUmzLRkyQzA_tqmqKBqp3QMUPb5byVnYd.qu3Evq5Yf6tu1NaC%3Futm_medium%3Demail%26_hsenc%3Dp2ANqtz-9z9x8KQLK0oJ3ErOIH_bz4cpDf0fxB2KPJbj4UiEBSomskPUWRwgHrXwoTZkxgT7srtQuC-vIsYNqcX8jhtCFZB_RaHp2ciesh7mqOM0gfSShVMDk%26_hsmi%3D421680647%26utm_content%3D421680647%26utm_source%3Dhs_email) 

## What's Covered?

- **Governance before technology:** Why structure must come before configuration
- **Role-based security:** How to protect brand assets across internal and external users
- **Metadata that works:** Building standards that make assets findable and usable
- **Adoption at scale:** Training and documentation frameworks that stick



 

 

 

 

 

 

##### Sponsored by

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 ![Stacks](/sites/default/files/styles/large/public/media/image/2026-04/Stacks.png?itok=X7ciaOKn)

 

  

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 ![Deutsch Family Wine](/sites/default/files/styles/large/public/media/image/2026-04/DFWS-logo-40th-anniv.png?itok=RVf6JKH3)

 

  

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 

 

## Webinar Details

When **Deutsch Family Wine & Spirits** recognized that their DAM had become more of a liability than an asset, they made a bold decision: rebuild it from the ground up. With 300+ users, expanding distributor and agency networks, and a five-year growth strategy on the line, they **partnered with Stacks and Acquia to transform their DAM from a fragmented file repository into a governed, sales-first brand protection platform.**

**WHAT TO EXPECT**

In this webinar, Kristen Goode, Manager of Marketing Services Content at Deutsch Family Wine & Spirits, joins Jake Athey, VP DAM & PIM at Acquia and Shelley Meeks, Head of Strategy at Stacks, to **walk through the real-world process of relaunching an enterprise DAM.**

You'll hear how the team tackled root causes of asset misuse, portal sprawl, and search failure — and why fixing the governance model came before any technical reconfiguration. From persona-based permissions and Certified Usage Agreements to metadata normalization, upload standards, and legacy asset audits, the team rebuilt the DAM from the inside out.

**The result: a secure, scalable brand distribution engine supported by enterprise training frameworks, Quick Start Guides, and governance documentation designed to outlast any single administrator.**



 

## Speakers

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

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 ![Kristen Goode](/sites/default/files/styles/speaker/public/media/image/2024-09/wb-240926-acquia-cw-Kristen%20Goode.jpg?h=f922ae5d&itok=r5Awvtt_)

 

 

 

### [Kristen Goode](/about-us/team/kristen-goode)

 Manager

 Deutsch Family Wine & Spirits

 

 

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 ![Shelley Meeks](/sites/default/files/styles/speaker/public/media/image/2026-05/Shelley%20Meeks.png?h=fbf7a813&itok=RSjMzn9t)

 

 

 

### [Shelley Meeks](/people/partners/shelley-meeks)

 Head of Operations and Strategy

 Stacks