# Acquia DAM vs Adobe Choosing the right digital asset management (DAM) system sets the foundation for your content operations. This page compares two top-rated platforms – Acquia DAM and Adobe. ![Green Check](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-06/Green%20Check.png?h=2f293b25&itok=n4dlIHwQ) ## Acquia DAM Acquia DAM is a flexible DAM platform that enables brands to manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities. Acquia DAM is available standalone or as part of Acquia’s digital experience platform (DXP). Acquia DAM is ranked #1 on G2 for enterprise digital asset management and named a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report. ![Red X](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-08/Red%20X%20%281%29.png?h=2f293b25&itok=xwY0p4ev) ## Adobe Assets Adobe Assets is the DAM system in Adobe Experience Manager (AEM). It offers robust customization but with a high total cost of ownership and steep learning curve. Although Assets can be bought separately, you’ll need additional Adobe products to set up a proper brand portal or see content analytics. Adobe is listed in the Contender quadrant with the lowest user satisfaction on G2 for enterprise digital asset management. Adobe is named a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report. Head to Head ![Acquia DAM Logo](/sites/default/files/media/image/2023-08/Acquia%20DAM%20Logo_Comparison%20Table_0.svg) ![Adobe Logo](/sites/default/files/media/image/2023-08/Adobe%20Logo_Comparison%20Table.svg) Pricing Users Up to 50 users are included in the Workgroup plan, otherwise plans allow for unlimited users. No restrictions on user permissions – assign as you need. Quote based. Portals Unlimited Portals. Standard Portals are included in all plans. Brand and Video Portal types are add-ons. Channel Portals included with Entries add-on. Requires Adobe Sites and Enterprise plan. Collections Unlimited collections to collaborate with your teams. Unlimited collections to collaborate with your teams. Custom metadata fields Unlimited and included with all plans. Included with all plans. API API included with all plans. Unlimited API integrations and API calls for all plans excluding Workgroup. Requires Enterprise plan. Analytics Included in all plans. Requires Adobe Analytics. Data transfer via CDN Unlimited. Enterprise plan. Capabilities Manage assets throughout their lifecycle Acquia DAM supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. Adobe supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. Share multiple assets in a branded portal No coding required so marketers can create in minutes. Click create portal, select portal type, and add assets. Configure using Adobe Developer Console, tokens, selecting a security certificate, downloading and uploading a key, and a plethora of other steps – all before you even start selecting what assets. Automate tasks through AI and machine learning Acquia DAM uses Clarifai, a leading Computer Vision Platform. It supports auto-tagging, industry specific models, trainable artificial intelligence (AI), and visually similar search. Adobe uses their own Sensei AI technology with features like Smart Tagging and Smart Crop. Get insights on asset performance Included with all subscriptions. Available with purchase of Adobe Analytics license and proper configuration. Manage and deliver dynamic media Included with unlimited data transfer via CDN. Features include changing dimensions, cropping, image size, and format to optimize performance. Included with Enterprise plan. Features include changing dimensions, cropping, image size, and format to optimize performance. Connect with the Adobe Creative Cloud CI HUB connector allows creatives to search, add, and sync DAM assets within Creative Cloud. Adobe Asset Link connection with Creative Cloud allows creatives to search, add, and sync DAM assets within Creative Cloud. Orchestrate marketing campaigns Workfront, Asana, Wrike, and other integrations allow you to track and orchestrate assets across projects and campaigns from intake to delivery. Workfront integration allows you to track and orchestrate assets across projects and campaigns from intake to delivery. ![Acquia DAM Logo](/sites/default/files/media/image/2023-08/Acquia%20DAM%20Logo_Comparison%20Table_0.svg) Acquia DAM ![Adobe Logo](/sites/default/files/media/image/2023-08/Adobe%20Logo_Comparison%20Table.svg) Adobe Pricing Users Up to 50 users are included in the Workgroup plan, otherwise plans allow for unlimited users. No restrictions on user permissions – assign as you need. Quote based. Portals Unlimited Portals. Standard Portals are included in all plans. Brand and Video Portal types are add-ons. Channel Portals included with Entries add-on. Requires Adobe Sites and Enterprise plan. Collections Unlimited collections to collaborate with your teams. Unlimited collections to collaborate with your teams. Custom metadata fields Unlimited and included with all plans. Included with all plans. API API included with all plans. Unlimited API integrations and API calls for all plans excluding Workgroup. Requires Enterprise plan. Analytics Included in all plans. Requires Adobe Analytics. Data transfer via CDN Unlimited. Enterprise plan. Capabilities Manage assets throughout their lifecycle Acquia DAM supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. Adobe supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. Share multiple assets in a branded portal No coding required so marketers can create in minutes. Click create portal, select portal type, and add assets. Configure using Adobe Developer Console, tokens, selecting a security certificate, downloading and uploading a key, and a plethora of other steps – all before you even start selecting what assets. Automate tasks through AI and machine learning Acquia DAM uses Clarifai, a leading Computer Vision Platform. It supports auto-tagging, industry specific models, trainable artificial intelligence (AI), and visually similar search. Adobe uses their own Sensei AI technology with features like Smart Tagging and Smart Crop. Get insights on asset performance Included with all subscriptions. Available with purchase of Adobe Analytics license and proper configuration. Manage and deliver dynamic media Included with unlimited data transfer via CDN. Features include changing dimensions, cropping, image size, and format to optimize performance. Included with Enterprise plan. Features include changing dimensions, cropping, image size, and format to optimize performance. Connect with the Adobe Creative Cloud CI HUB connector allows creatives to search, add, and sync DAM assets within Creative Cloud. Adobe Asset Link connection with Creative Cloud allows creatives to search, add, and sync DAM assets within Creative Cloud. Orchestrate marketing campaigns Workfront, Asana, Wrike, and other integrations allow you to track and orchestrate assets across projects and campaigns from intake to delivery. Workfront integration allows you to track and orchestrate assets across projects and campaigns from intake to delivery. ### Request a Personalized Demo Our team is excited to share how our software can help with your brand and content goals. [Request a Demo](/node/29866)