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        ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=OkWp7uqb) 

 

 

###  Contact Jen: 

 [ ](https://www.linkedin.com/in/jennifergriffinsmith)  Connect with Jen on LinkedIn  

 

  Chief Market Officer Acquia # Jennifer Griffin Smith

A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.

Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.

Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders.



 

 ## Posts written by Jen

 [Image

        ![Seven interconnected circles containing business icons including analytics, security shield, and collaboration symbols](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2026-03/Blog%20Graphic-Thought%20Leadership-Your%20Marketing%20Team%20is%20Doing%20the%20Wrong%20Work.png?h=c3635fa2&itok=62i7DwRz) 

 

 ](/index%2ephp/index%252ephp/blog/your-marketing-team-doing-wrong-work) [### Your Marketing Team Is Doing the Wrong Work

 ](/index%2ephp/blog/your-marketing-team-doing-wrong-work)

[Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-11/Blog%20Graphic-Thought%20Leadership-Reframing%20AI_0.png?h=10d202d3&itok=a_YtIexE) 

 

 ](/index%2ephp/index%252ephp/blog/cmos-playbook-reframing-ai-cost-cutting-strategic-growth) [### A CMO’s Playbook: Reframing AI from Cost-Cutting to Strategic Growth

 ](/index%2ephp/blog/cmos-playbook-reframing-ai-cost-cutting-strategic-growth)

[Image

        ![Blog Graphic-Thought Leadership-AEO is the next big thing](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-09/Blog%20Graphic-Thought%20Leadership-AEO%20is%20the%20next%20big%20thing.png?h=9eb0d413&itok=3XoeH0HS) 

 

 ](/index%2ephp/index%252ephp/blog/why-answer-engine-optimization-aeo-next-big-thing-digital-strategy-and-why-most-brands-arent) [### Why Answer Engine Optimization (AEO) Is the Next Big Thing in Digital Strategy – And Why Most Brands Aren’t Ready

 ](/index%2ephp/blog/why-answer-engine-optimization-aeo-next-big-thing-digital-strategy-and-why-most-brands-arent)

[Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-08/Blog%20Graphic-Thought%20Leadership-Stop%20Overcomplicating%20Digital%20Experience%20Optimization.png?h=10d202d3&itok=ufFA_z1Z) 

 

 ](/index%2ephp/index%252ephp/blog/stop-overcomplicating-digital-experience-optimization) [### Stop Overcomplicating Digital Experience Optimization

 ](/index%2ephp/blog/stop-overcomplicating-digital-experience-optimization)

[Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-06/Blog%20Graphic-Drupal_Storytelling%20in%20the%20Age%20of%20AI.png?h=d9c47947&itok=plihauoL) 

 

 ](/index%2ephp/index%252ephp/blog/campfires-mirrors-digital-storytelling-age-ai) [### From Campfires to Mirrors: Digital Storytelling in the Age of AI

 ](/index%2ephp/blog/campfires-mirrors-digital-storytelling-age-ai)

[Image

 ![](/sites/default/files/media/image/2025-05/Blog%20Graphic-Drupal_Why%20Integration%20and%20Innovation%20Are%20The%20Keys%20To%20Growth_2.svg)

 

 ](/index%2ephp/index%252ephp/blog/future-martech-why-integration-and-innovation-are-keys-growth) [### The Future of MarTech: Why Integration and Innovation Are The Keys To Growth

 ](/index%2ephp/blog/future-martech-why-integration-and-innovation-are-keys-growth)

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