Customer Spotlights | Customer Testimonial 

# MARS



 

 

 

 

## **MARS: Rapid Global Brand Transformation**

When **MARS** sought to relaunch its corporate brand worldwide, its existing digital infrastructure was unable to meet the ambitious five-month timeline. By collaborating with **Acquia**, the candy giant successfully pivoted from technical limitations to a high-performance, scalable model that empowered the brand to focus on business outcomes over software hurdles.

### **The ‘Acquia Site Factory’ Advantage**

The cornerstone of this transformation was **Acquia Site Factory**, which provided the speed and scale necessary for a global rollout.

- **Rapid Deployment:** MARS met its initial relaunch deadline and successfully localized content for **34 markets in 24 languages** within just six months.
- **Massive Scalability:** The platform met the company’s requirement for a solution that could accommodate **600–700 users and websites** on a single, unified codebase.
- **Efficiency:** This modular framework allowed for the smooth integration of newly acquired brands, ensuring that growth did not compromise technical clarity.

### **Innovation: The "Treat Town" Experience**

Beyond corporate sites, the partnership fueled innovative consumer-facing initiatives, most notably **"Treat Town."**

- **Gamified Engagement:** This platform recreated the tradition of trick-or-treating through a virtual gaming experience where users gather "candy credits."
- **Real-World Rewards:** These digital credits are exchangeable for physical rewards at major retailers across 34 markets, including **Target, Walmart, and Walgreens**.
- **Global Reach:** This project demonstrated MARS' ability to launch large-scale consumer initiatives that bridge the gap between digital interaction and physical commerce.

### **Performance and Strategic Shift**

The move to Acquia’s adaptable infrastructure allowed MARS to redirect its energy toward fundamental business objectives and innovative storytelling.

- **Empowerment:** By removing technical barriers, Acquia gave MARS the freedom to deliver digital experiences as "sweet" as their products.
- **Operational Excellence:** The transition ensured that the advantages of brand integrations were amplified through a robust, high-performance foundation.
- **Future Readiness:** This strategic shift established a scalable ecosystem capable of supporting future growth and maintaining brand consistency worldwide.

### **Strategic Mission**

The ultimate goal of this collaboration was to enhance daily life through innovation and accessibility. By balancing global technical standardization with localized content, MARS and Acquia created a digital landscape that is both efficient and deeply relevant to diverse international markets. This transformation proves that with the right technology partner, global giants can remain agile, creative, and customer-focused.



 

 Speakers 

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 ![Richard Dartois headshot with a teal background](/sites/default/files/styles/speaker/public/media/image/2023-04/Richard%20Dartois-Teal.png?h=a7e6d17b&itok=stiuorYh)

 

 

 

Richard Dartois

 

 Digital Demand Engineering Director 

 Mars Inc. 

 



 

 

 

 Resources 

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 ![black text and pencil icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Blog%20Article%20Icon.png?itok=gKo-C36Z)

 

 

 

 [ Acquia vs. DIY ](/blog/acquia-vs-diy-why-you-shouldnt-go-it-alone-drupal-hosting) 

Blog Article

 

 

 



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 ![black text and pencil icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Blog%20Article%20Icon.png?itok=gKo-C36Z)

 

 

 

 [ Enterprise Drupal ](/blog/drupal-enterprise) 

Blog Article

 

 

 



 

 

 

 

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