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  Guide #  The CMO Guide to Website Redesign 

 

  Available Languages  [English](/resources/guide/cmo-guide-website-redesign) [French](/fr/resources/guide/cmo-guide-website-redesign) 

 

Page Content

There are many reasons CMOs embark on a website redesign, from a need for new messaging to reintroducing a brand after a merger or acquisition to keeping pace with new technology and customer expectations.

We decided to rebuild Acquia.com in 2020 to better spotlight our products, upgrade to Drupal 9 to modernize the look and feel of the site and improve usability, and use our own solutions to accelerate our own digital transformation.

*To learn more about the development process we undertook, get our companion guide, “[The Developer’s Guide to Website Redesign](https://www.acquia.com/resources/guide/developers-guide-website-redesign).”*



 

 

 

  You’ll Learn: What's Covered

- Evaluating the present-day site with an audit
- Identifying your project “North Star” within a creative brief
- Building the investment case to get the redesign funded
- Keeping stakeholders across the organization informed and happy
- Putting your plan into action with a project kickoff



 

 

 

 

 

   Products - [ Acquia DXP ](/dxp)
 
 

 

 

##  Get Started 

 [ View Resource ](/node/19661/ungated) 

 

 

 

 

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 The Developer's Guide to Website Redesign

 April 23, 2021

 

 



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