![Icon for E-Book resource](/themes/custom/juice/images/resources/card/Icons/e-book-icon.svg) E-Book # The Role of LLMs in Shaping Digital Experiences: Transform Your Content and SEO Strategy for the AI Search Era - Customer Journeys - Digital Experience Platform - Content Management Page Content ### **Search Has Changed. Have You?** For two decades, search meant clicking links. That era is over. Large Language Models (LLMs) like ChatGPT, Perplexity, and Google's AI Overviews deliver **direct answers**, not lists of links. Users are asking complete, conversational questions and often get what they need without visiting a single website. This fundamental shift is leading to declining traffic for many organizations. But for those who adapt, the opportunity is immense: new visitors arrive with high intent and convert at higher rates after an AI recommendation. **Download** ***The Role of LLMs in Shaping Digital Experiences*** **to get the practical steps needed to transform your content, SEO, and digital strategy for the age of AI search.** You’ll Learn: What's Covered - **The Shift to AEO and GEO:** Understand the difference between traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). - **New Metrics for Success:** Learn to track visibility via **Mentions** and **Citations** instead of relying solely on traffic and keyword rankings. - **AI-Ready Content Checklist:** Actionable guidelines for structuring content (direct answers, clear headers) and building E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). Products - [ Acquia Content Optimization ](/index%2Ephp/products/acquia-content-optimization) Industries - [Beauty & Cosmetics ](/index%2Ephp/solution-by-industry/beauty-and-cosmetics) - [Government & Public Sector ](/solution-by-industry/government) - [Financial Services ](/solution-by-industry/financial-services) - [Retail & E-Commerce ](/solution-by-industry/retail) - [High-Tech & SaaS ](/solution-by-industry/high-tech) - [Education ](/solution-by-industry/education) - [Manufacturing ](/index%2Ephp/solution-by-industry/manufacturing) - [Healthcare ](/solution-by-industry/healthcare) - [Media & Entertainment ](/index%2Ephp/solution-by-industry/media-and-entertainment) - [Travel & Hospitality ](/index%2Ephp/solution-by-industry/travel-and-hospitality) - [Transportation & Logistics ](/index%2Ephp/solution-by-industry/transportation-and-logistics) - [Non-Profits ](/index%2Ephp/solution-by-industry/non-profits) - [Life Sciences ](/index%2Ephp/solution-by-industry/life-sciences) First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.