--- [ ![Acquia Campaign Studio product page](/sites/default/files/styles/product_header_icon/public/media/image/2025-04/Acquia%20Campaign%20Studio%20Logo_0.png?itok=3qDPGr2u) Campaign Studio ](/index%2Ephp/tv/product-explainers/acquia-campaign-studio) - [Add Ons](/index%2Ephp/index%252Ephp/products/acquia-campaign-studio/campaign-factory) - [Campaign Factory](/index%2Ephp/index%252Ephp/products/acquia-campaign-studio/campaign-factory) - [Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30806&marketing_cloud_product%5B1%5D=30756) ## Breadcrumb 1. [Home](/index%2Ephp/) 2. [Products](/index%2Ephp/products) 3. Acquia Campaign Studio ![](/sites/default/files/media/image/2025-05/Campaign%20Studio%20Home%20Page%20Hero%20Background_0.svg) Image ![Acquia Campaign Studio](/sites/default/files/media/image/2025-05/Acquia%20Campaign%20Studio%20Logo.svg) # Automate Marketing Streamline campaigns and manage customer journeys at scale. ![web browser with a 20% off modal popping up and product UI showing when to engage options for mobile and desktop. Additionally a graph showing form submissions over time](/sites/default/files/media/image/2025-05/Campaign%20Studio%20Home%20Page%20Hero%20Graphic.svg) ![web browser with a 20% off modal popping up and product UI showing when to engage options for mobile and desktop. Additionally a graph showing form submissions over time](/sites/default/files/media/image/2025-05/Campaign%20Studio%20Home%20Page%20Hero%20Graphic.svg) ![web browser with a 20% off modal popping up](/sites/default/files/media/image/2025-05/Campaign%20Studio%20Page%20Hero_Mobile.svg) [ ![Asana Rebel Customer Story](/sites/default/files/media/image/2025-05/Asana%20Rebel%20Logo_Formatted_Customer%20Story.svg) ](/index%2Ephp/resources/customer-stories/asana-rebel) [ ![Franklin Madison Customer Story](/sites/default/files/media/image/2025-05/Franklin%20Madison%20Logo_Formatted_Customer%20Story.svg) ](/index%2Ephp/resources/customer-stories/franklin-madison) [ ![Mecklenburg County Customer Story](/sites/default/files/media/image/2025-05/Mecklenburg%20County%20Logo_Formatted_Customer%20Story.svg) ](/index%2Ephp/resources/customer-stories/mecklenburg-county) [ ![Omron Customer Story](/sites/default/files/media/image/2025-05/Omron%20Logo_Formatted_Customer%20Story.svg) ](/index%2Ephp/resources/customer-stories/omron) [ ![U Test Customer Story](/sites/default/files/media/image/2025-05/U%20Test%20Logo_Formatted_Customer%20Story.svg) ](/index%2Ephp/resources/customer-stories/utest) ## Simplify Campaign Management Acquia Campaign Studio has everything you need to improve efficiency without complicating campaign management. Then, as your business scales, Acquia Campaign Factory allows the fast and seamless deployment, management and tracking of multiple Campaign Studio instances. Video Thumbnail ![Navy to pink background with campaign studio logo](/sites/default/files/styles/video_with_text/public/video-thumbnails/2023-04/Campaign%20Studio%20Video%20Thumbnail.jpg?h=9559511e&itok=koIpsbfB) Use Cases ## Marketing Automation All Star ![Campaign Studio product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-10/Campaign%20Studio_Use%20Case%201_1_1.png?h=7c0e34af&itok=yUeaIWWT) ### Simplify Campaign Management Build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike. Track leads throughout the entire lifecycle with an out-of-the-box points system or a customized scoring system that works for your business. ![Campaign Studio product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-10/Campaign%20Studio_Use%20Case%202_1_1.png?h=7c0e34af&itok=mnKxEifm) ### Customize Richer Campaign Strategies Create and edit campaign pages from one place and edit campaigns directly in the platform to deliver personalized content at the segment or contact level. [Learn to Improve Your Campaign Strategy](/index%2Ephp/resources/datasheet/level-your-companys-email-marketing-automation "Level Up Your Company's Email with Marketing Automation") ![navy and pink line art of api/integration](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-10/Campaign%20Studio_Use%20Case%203_1_1.png?h=7c0e34af&itok=9hsAf0aP) ### Orchestration Marketing Efforts at Scale Built to be API-first, connect your marketing automation tool with the rest of your marketing suite. It’s never been easier to optimize end-to-end omni-channel experiences for your customers. [Learn More About Marketing Automation](/index%2Ephp/resources/e-book/marketing-automation-fastest-path-revenue "Marketing Automation: The Fastest Path to Revenue") ![Campaign Studio product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-10/Campaign%20Studio_Use%20Case%204_1_1.png?h=7c0e34af&itok=Sc1gRrxX) ### Build Customized Touch Points Design each point in the customer journey and replicate the campaign for segments, or personalize for individuals. Use journey automation to be the actioning arm of diverse multichannel, multi-touch campaigns. Image ![Acquia TV Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2024-01/Acquia%20TV%20Logo_ACOM_0.png?itok=7iPJihWf) ## Cox Automotive Testimonial Customer testimonial from Cox Automotive highlights how Acquia Campaign Studio and Campaign Factory power brand governance and customer data insights. [Watch the Testimonial ↗](/index%2Ephp/tv/customer-spotlights/cox-automotive "Cox Automotive") Image ![pink and orange parallelograms with dark mode chrome browser featuring a man and the Cox Automotive logo with a play button](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2024-02/ACOM%20ATV%20Graphic_Cox%20Automotive.png?itok=eTOWQhbC) ## Acquia Named a Leader in Digital Experience by G2 [See the Reviews](https://www.g2.com/products/acquia-marketing-cloud/reviews) Image ![G2 Winter 2026 - 3 badges](/sites/default/files/media/image/2026-01/Frame%205.svg) Features ## Key Features ![user check icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/user-check%201.png?h=2f293b25&itok=RxPERbua) #### Segmentation Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike. ![credentials icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Frame%20400982.png?h=8adca28b&itok=IcYe7k1c) #### Lead Scoring Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business. ![email icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-10/mail%201.png?h=2f293b25&itok=xFqqRWG4) #### Visual Email Builder Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation. ![Pipelines icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Workflow.png?h=2f293b25&itok=ZP6OFm9o) #### Journey Builder Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals. ![Web Data Icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/SEO.png?h=2f293b25&itok=dUuuAQaL) #### Journey Analytics Measure results in real-time and continuously adapt and optimize the customer journey to maximize customer satisfaction and lifetime value. ![list icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/list.png?h=2f293b25&itok=XHTBS-IN) #### Contact List Management Easily manage your contact hygiene, and ensure GDPR compliance and cookie management without the headache. [See all Features](#all-features) Tap Into the Mautic Community ##### The biggest, most active open-source marketing automation community on earth. [Explore the Community](/index%2Ephp/drupal/mautic-community) ## Additional Resources [More Campaign Studio Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30756) - [Image ![Overhead view of person at desk typing on wireless keyboard with office supplies and coffee mugs](/sites/default/files/styles/card_tablet/public/media/image/2021-12/GettyImages-530995185.jpg?h=b1a91ebe&itok=iDJ6wWR8) Blog Article 6 min ###### How to Work Smarter – Not Harder – with Acquia Campaign Studio We offer tips and best practices for marketers to enhance their campaign and journey building experiences. ](/blog/how-work-smarter-not-harder-acquia-campaign-studio) - [Image ![marketers working](/sites/default/files/styles/card_tablet/public/legacy/images/2019-11/thankfulmautic_4.jpg?itok=b6_usc9a) Blog Article 7 min ###### Why Campaign Studio Appeals to Marketers Check out the coolest features in Acquia Campaign Studio and see how it's a marketing automation game changer. ](/blog/4-acquia-campaign-studio-features-im-most-thankful-marketer) - [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-teal-icon.png) Case Study 1 min ###### OMRON Acquia technology provided the solution when OMRON needed to securely and effectively update its web platform. ](/resources/customer-stories/omron) Image ![Woman crossing arms](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2022-10/Testimonial%20Graphic%20Campaign%20Studio.png?itok=xWXLdcGq) Image ![pink quotes](/sites/default/files/styles/wysiwyg_72px_width/public/media/image/2022-08/Quotes_0.png?h=d07e2d79&itok=yziJJ5Je) **I \[have been\] using Acquia Campaign Studio \[for the\] last two years. It is an awesome solution to solve all marketing needs, and the setup was quite easy.** ###### Solution Architect Enterprise(> 1000 emp.) [Read the Full Review at G2](https://www.g2.com/products/acquia-marketing-cloud/reviews/acquia-marketing-cloud-review-5431796) Add Ons ## Campaign Factory Scale customer journeys across your entire business. --- - Craft tailored solutions that make templating easy - Analyze Results Globally - Make Deeper Connections [Learn More](/index%2Ephp/products/acquia-campaign-studio/campaign-factory "Site Studio") ![pink acquia droplets with product screenshots from Acquia Campaign Studio coming out of them](/sites/default/files/styles/feature_component_50x50_desktop/public/media/image/2023-04/Campaign%20Factory%20Add%20On%20Graphic_0.png?itok=Dd2jU4tY) Endless Capabilities for Your Team Contact Hygiene Segmentation Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike. Lead Scoring Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business. Contact List Management Easily upload, update and/or manage your contacts in one place. Leverage a single view of your customers across channels including interaction history, CRM, online, and offline data. Campaign Customization Visual Email Builder Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation Landing Page Builder Create and easily edit campaign pages all within one platform. Dynamic Content Condense email sends by assigning “instructions” to content, so that it automatically adjusts for each contact or segment. Personalization Gain relevance by editing your campaigns directly in the platform to deliver personalized experiences for each segment or contact. Scale and Flexibility Distributed Marketing Multi-tenant hosting that allows a master framework to oversee downstream instances. Golden Templating Devise the ideal multi-channel campaign in the master framework and implement in every instance. Integrations & APIs With an API enabled platform, connecting your marketing automation tool with the rest of your marketing suite has never been easier to optimize end to end omnichannel experiences for your customers. Customer Journey Design Visual Journey Builder Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals. If/Then Logic-powered Decisioning Determine the next best action for each segment for every step along the way. Multichannel Marketing Hub Leverage journey automation to be the actioning arm of diverse multichannel, multitouch campaigns. Customer Journey Data Journey Optimization Receive real time insights that enable you to market smarter and make adjustments on the fly. Journey Analytics Measure results to ensure your campaigns hit necessary metrics to manage marketing success. Segment-specific Data Analyze the results of various campaigns and tactics per unique, defined segments.