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Webinar

# Content Trends in the Era of AI

 

## What's Covered?

- The Shift to AI Execution: Moving beyond content generation to autonomous, AI-driven workflows that eliminate manual bottlenecks.
- The New Digital Front Door: Strategies to ensure your brand remains discoverable and definitive within Large Language Models (LLMs).
- Future-Proofing Operations: Expert insights from Dries Buytaert and guest speaker from Forrester, Chuck Gahun, on evolving your content strategy for 2026 and beyond.



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Register now ](#leadform) 

 

 

## Webinar Details

AI has evolved from a creative assistant into the core engine of the modern digital enterprise. For leaders, the mandate is clear: if your organizational structure hasn’t pivoted to support this intelligence, you are already losing ground. We are moving past the era of "AI that generates" and entering the era of "AI that executes." In this new landscape, content is no longer just a marketing asset—it is your System of Record.

Tune in to the recording to hear from Drupal Founder Dries Buytaert, Acquia CMO, Jennifer Griffin Smith, and guest speaker, Forrester’s Chuck Gahun, as they deep dive into the changing world of content management. Listen to these experts discuss the current trends, future innovation and how you should think about your strategy, technology and content operations in 2026 and beyond.

  
**The Goal:** Own the "New Digital Front Door"—the Large Language Model (LLM).  
**The Move:** Eliminate manual bottlenecks by transitioning to autonomous, AI-driven workflows.  
**The Result:** A brand that is discoverable, trusted, and definitive in a post-search world.



 

## Speakers

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 ![Dries Buytaert Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Dries%20Buytaert_Gray_WEB.png?h=ba226ffe&itok=GhjlhV9h)

 

 

 

### [Dries Buytaert](/people/contributors/dries-buytaert)

 Co-Founder, Executive Chairman

 Acquia

 

 

 Image

 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

### [Jennifer Griffin Smith](/about-us/team/jennifer-griffin-smith)

 Chief Market Officer

 Acquia