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        ![](/sites/default/files/styles/person_detail_headshot_desktop/public/legacy/images/2019-05/TheresaAnderson_4.png?itok=kUyRH508) 

 

 

 

 

  Former Senior Digital Experience Strategist # Theresa Anderson

Full-time strategist and part-time fitness enthusiast with a passion for traveling, a love for baking and a desire to constantly challenge herself personally and professionally.



 

 ## Posts written by Theresa Anderson

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        ![personalizing marketing automation](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2021-05/marketingautomation2.jpg?h=119335f7&itok=aIg047yn) 

 

 ](/index%2Ephp/index%252Ephp/blog/leveraging-marketing-automation-enhance-customer-experiences) [### Leveraging Marketing Automation to Enhance Customer Experiences

 ](/index%2Ephp/blog/leveraging-marketing-automation-enhance-customer-experiences)

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        ![email marketing features](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2021-03/emailmarketing.jpg?h=119335f7&itok=FadSBq-a) 

 

 ](/index%2Ephp/index%252Ephp/blog/defining-email-marketing-and-marketing-automation) [### Defining Email Marketing and Marketing Automation

 ](/index%2Ephp/blog/defining-email-marketing-and-marketing-automation)

[Image

        ![website personalization](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2021-01/plhero.jpg?h=7f23fc06&itok=LkRt_dD-) 

 

 ](/index%2Ephp/index%252Ephp/blog/how-develop-customer-use-cases-personalization) [### How to Develop Customer Use Cases for Personalization

 ](/index%2Ephp/blog/how-develop-customer-use-cases-personalization)