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        ![Deanna Ballew Headshot](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2024-03/Ballew.png?h=7a1171bf&itok=xRMTVVNj) 

 

 

###  Contact Deanna: 

 [ ](https://www.linkedin.com/in/deannaballew?trk=people-guest_people_search-card)  Connect with Deanna on LinkedIn  

 

  Former Senior Vice President, Innovation, Content Solutions & AI Acquia # Deanna Ballew

Deanna Ballew joined Widen in 2004 with a focus on research and development activities and served as the company’s chief innovation officer from 2020 through its acquisition by Acquia in 2021. Her leadership transformed Widen’s software-development operations to embrace a product-led and user-centered approach to solving marketing problems. Deanna has built cross-functional teams of software engineers, designers, researchers, data specialists, and product managers in support of innovation necessary to capture market opportunities. In her role as SVP of DXP Products at Acquia, she continues to guide core strategy while planning for future growth.  
   
Deanna holds degrees in computer science and English writing from Loras College and an MBA from the University of Wisconsin-Madison.



 

 ## Posts written by Deanna

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        ![Drop with the letters "DXP" and spokes leading to UI icons](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-03/What%20Is%20a%20Digital%20Experience%20Platform%20%28DXP%29_.jpg?h=c3635fa2&itok=zheIz99o) 

 

 ](/index%2Ephp/index%252Ephp/blog/what-digital-experience-platform-dxp) [### What Is a Digital Experience Platform (DXP)?

 ](/index%2Ephp/blog/what-digital-experience-platform-dxp)

[Asset reference

        ![](https://acquia.widen.net/content/an6zg2xrni/web/Blog%20Graphic-Generative%20AI%20that%20Promotes%20Safety%20and%20Confidence.png?crop=yes&w=920&h=730&itok=V7FL1a6S) 

 

 ](/index%2Ephp/index%252Ephp/blog/generative-ai-promotes-safety-and-confidence) [### Generative AI That Promotes Safety and Confidence

 ](/index%2Ephp/blog/generative-ai-promotes-safety-and-confidence)

[Asset reference

     ![](https://acquia.widen.net/content/diqlknr6g0/web/Blog%20Graphic-Digital%20Experience%20Platform-The%20Importance%20of%20Digital%20Customer%20Experiences.svg?crop=yes&w=920&h=730&itok=hsd7c1hw) 

 

 ](/index%2Ephp/index%252Ephp/blog/digital-customer-experience) [### The Importance of Digital Customer Experiences

 ](/index%2Ephp/blog/digital-customer-experience)

[Asset reference

     ![](https://acquia.widen.net/content/gybomznqrf/web/Blog%20Graphic-Digital%20Experience%20Platform-The%20Benefits%20of%20a%20Digital%20Experience%20Platform%20(DXP).svg?crop=yes&w=920&h=730&itok=lG3bv_wr) 

 

 ](/index%2Ephp/index%252Ephp/blog/dxp-benefits) [### The Benefits of a Digital Experience Platform (DXP)

 ](/index%2Ephp/blog/dxp-benefits)

[Image

        ![ROI with arrows above](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-06/Blog%20Graphic-Customer%20Data%20Platform-How%20an%20Open%20Platform%20Increases%20Marketing%20ROI_%20Connecting%20Acquia%20CDP%20and%20Salesforce%20Marketing%20Cloud.png?h=10d202d3&itok=OlMBoDai) 

 

 ](/index%2Ephp/index%252Ephp/blog/how-open-platform-increases-marketing-roi-connecting-acquia-cdp-and-salesforce-marketing-cloud) [### How an Open Platform Increases Marketing ROI: Connecting Acquia CDP and Salesforce Marketing Cloud

 ](/index%2Ephp/blog/how-open-platform-increases-marketing-roi-connecting-acquia-cdp-and-salesforce-marketing-cloud)

[Image

        ![blog graphic: How we make software](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-05/blog%20graphic%20How%20we%20make%20software.png?h=10d202d3&itok=X__RkN9g) 

 

 ](/index%2Ephp/index%252Ephp/blog/how-we-make-software-at-acquia) [### How We Make Our DAM and PIM Software

 ](/index%2Ephp/blog/how-we-make-software-at-acquia)