Because commerce should be beautiful.
Acquia Commerce is the first digital experience platform to truly enable the integration of content and commerce. By layering the Acquia Commerce Platform, a Gartner Magic Quadrant Leading CMS, on top of enterprise level commerce platforms, Acquia Commerce brings the best of both worlds together to create engaging commerce experiences like never before.
Every Store Needs a Story
Challenger Brands are changing the world of commerce
The future of online shopping is being built today by new, disruptive brands such as Thrillist and Houzz through the integration of content, commerce and community. Brands must continually innovate to keep ahead of the game and remain relevant to today's consumer.
Commerce-as-usual, often results in disjointed user experiences
As consumer needs have evolved and technologies have lagged behind, many brands have been forced to create patchwork experiences that try to present the user with both a streamlined shopping experience and a beautiful brand experience. Often these end up as separate, disjointed user flows.
The industry is recognising that a new approach is needed
If brands can seamlessly unify content, commerce and community experiences then the brand has the ability to tell a fully cohesive and integrated story to the consumer. These well branded, engaging experiences will ultimately drive loyalty, trust and conversion.
Forrester Research Inc. Videos
Stephen Powers, Vice President, Research Director at Forrester Research discusses how creating a content-first organisation improves metrics and drives revenue through exceeding customer expectations.
Part 1: Creating a Content First Organisation
Part 2: The Importance of an Integrated Technical Strategy
Part 3: Rich and Varied Content Drives Commerce Metrics
Consumers expect consistent, connected experiences across all digital channels that will give them enough information to make a purchase decision while allowing them to have fun with the brand.
Content managers (marketing, merchandisers) need to blend product and non-product content in new engaging ways that will help the consumer make an informed purchase..
Marketing and merchandisers need to easily create landing pages and experiences that will help consumers develop an emotional connection to the brand and optimise the effectiveness of digital advertising and demand generation tactics.
IT teams need solutions that will reduce dependencies on IT and enable business teams to make content updates directly so IT can concentrate on infrastructure and crucial capabilities the customer expects.
In context editing: Edit both commerce and content pages in context with our easy-to-use interface and drag-and-drop tools.
Content creation: Create, preview and refine future shopping experiences in draft mode but in full context to the customer experience.
Commerce & content integration: Utilise page layout and management tools combined with our product data integration to serve up shoppable product within a marketing experience.
Automated workflow: Easily deploy content across development, stage, and production environments with drag-and-drop tools. Content workflows can be customised to fit your users and business needs.
Scalability & security: Acquia Commerce easily scales up to ensure your site is smooth sailing while our commerce-specific security monitoring ensures the safety of your data.
Integrate Content and Commerce to Drive Conversion
Acquia Commerce was created to meet the needs of todays marketer and merchandiser. These two teams need to work together to seamlessly and elegantly marry the content and branding story to make shopping beautiful.