Episode 4: Personalization Best Practices

Dave Sawyer - Senior Solutions Consultant
Waqas Hussain - Manager, Customer Success Team, Acquia

Industry leaders agree that personalized content is vital for increasing customer engagement and driving conversions. In order to remain competitive and to meet the expectations of today's users, many companies have begun to experiment with the enablement of real-time personalization solutions. However, devising a personalization strategy comes with a range of challenges, and best practices for deploying personalization successfully are still emerging.

In this webinar, we will walk through a series of best practices for enabling and deploying real-time personalization in your organization. Topics will include:

  • Collecting and Connecting Data
  • Identifying and Segmenting Visitors
  • Enriching Content with Structure
  • Tailoring Messaging and Recommending Content
  • Conducting Experiments and Learning As You Go
  • Interpreting Results and Measuring Consistently
  • Security and Privacy Considerations