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Breaking Bad Habits in IT: Avoid the Suite Trap [Dec. 2, 2013]

Submitted on
lundi, le 2 decembre 2013h
,
CMSWire

By Tom Wentworth

It’s time to break some bad habits. Fifteen years ago, CIOs bought into expensive technology suites that offered a “one stop shop” for every digital project on their agenda. These suites consolidated a range of applications into one package, offered by a large vendor like Oracle, SAP or IBM. But these “one stop shops” proved to be a bad investment. Individual applications rolled into suites became old news, and CIOs found themselves locked into their investments while companies like Salesforce.com and Workday took a majority of the market share away from applications in suites.

And now history is repeating itself …

CIO budgets are shifting toward the CMO, encouraging large marketing technology providers to recreate the types of suites big tech companies introduced years ago, targeted specifically to CMOs. These large packages pieced together from individual applications that guide every process of planning, creating and implementing marketing campaigns do not offer the dynamic solution marketers need in today’s digital age.

Hybris Acquired: More Change, Consolidation for Commerce

The announcement from SAP of the pending acquisition of hybris was an interesting start to the day. I can’t say I was surprised to hear that hybris had been acquired, as that had been rumored for a while. The big question wasn’t if it would happen, but rather who would complete the deal. I have many friends and former colleagues at hybris and I certainly congratulate them on the news. The acquisition is a validation of their efforts in building a successful commerce business.

Does SAP use Drupal? Yes!