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Acquia

How A Dorm Room Project Became Acquia, the Web's Go-To Content Management System [Nov. 25, 2013]

Submitted on
lundi, le 25 novembre 2013h
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Inc. Magazine

By Doug Cantor

As a grad student in computer science at the University of Antwerp in the early 2000s, Dries Buytaert began fiddling with what he thought was a fun side project: an open-source software platform that could support all kinds of websites. He called the system Drupal--Dutch for "droplet"--and figured no more than a dozen people ever would use it.

Buytaert graduated in 2007. But unlike his fellow grads, he didn’t have to look for a job. It turned out that his modest side project had captured enough users and buzz to be the basis of a business.

So Buytaert partnered with Jay Batson, a Boston tech entrepreneur he'd met at a conference, and founded founded Acquia, which provides service and support for websites built on the Drupal content-management system. They set up shop in Burlington, Massachusetts, the better to tap into Boston's deep well of tech talent. Tom Erickson, a former executive at the digital mapping company Tele-Atlas, joined the business as a board member in the first year and now serves as CEO, while Buytaert keeps his focus squarely on the technology.

Five years later, Acquia has clients in 25 countries, and has built websites for clients including Twitter and Intel. It’s appeared on the Inc. 500 list two years in a row, landing at No. 109 in 2013; 2012 revenue hit $45.4 million.) It now has more than 400 employees, offices in Germany, Sweden, Belgium, and Singapore, and investors like Goldman Sachs, Accolade Partners, and Investor Growth Capital.

A more astonishing fact: Drupal now provides the backbone for more than 2 percent of all of the sites on the Internet. For that reason alone, Inc. considered the founders of Acquia are strong candidates for 2013's entrepreneur of the year.

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Top 5 Ways To Boost Holiday Sales By Leveraging The Web Site [Nov. 11, 2013]

Submitted on
lundi, le 11 novembre 2013h
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Retail TouchPoints

By Kelly O'Neill

It’s that time of year again when brands and retailers work to find the best way to market a product to drive the greatest amount of sales during the holiday season. But this year is different: limited retail floor space combined with consumers’ demand for more information in real-time has presented an opportunity for brands to create a direct-to-consumer connection, one that can inspire greater brand loyalty and drive more sales.

But how can this be done? With their web sites.

Believe it or not, a brand’s web site has greater influence on sales and brand loyalty than most people think. When the web site is designed correctly — delivering a seamless integration of content, social interaction and commerce opportunities that customers look for — the potential to inspire greater loyalty, engagement and sales increases significantly.

Here are the top five ways brands can better leverage their web sites this holiday season to drive sales and increase the direct-to-consumer relationship.

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Tech Sector Throws Lunchtime Dance Party [Nov. 7, 2013]

Submitted on
jeudi, le 7 novembre 2013h
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The Boston Globe

By Callum Borchers

It’s lunch time in the Innovation District, so of course it’s time to paper over the windows, hang the strobe lights, and crank up the music.

Welcome to the new power lunch in Boston, about as far as you can get from the cushy banquettes of the downtown dining salons, where a buttoned-down waiter recommends the baked scrod and two guys in suits discuss weekend golf.

Instead, Lunch Beat Boston style is an amped-up dance hour, where the Seaport’s District Hall is turned into a darkened disco, and techies groove to thumping electronica so loud that networking becomes, by necessity, a wordless bounce to the beat with your neighbor.

Lunch Beat — a global franchise that started three years ago in the electronic dance music hub of Stockholm — is a noontime rave intended to break up the work routine with a midday jolt of techno tunes. Organizers in Greater Boston held their fourth such rave Wednesday at District Hall, the newly erected center of the city’s budding Innovation District.

“A lot of young people don’t want to just work and go home,” said Dries Buytaert, cofounder of Acquia, a software company that cosponsored the event. “They want to be part of something. They want to have an experience, so having some fun matters. It matters because it gives you a sense of purpose and makes work not just work.

“Technology people often come across as reserved, but I think they’re the first ones to drop their guards in an atmosphere like this,” Buytaert added.

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Announcing the 50 on Fire Finalists for Marketing & Advertising [Nov. 1, 2013]

Submitted on
vendredi, le 1 novembre 2013h
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BostInno

There's a glow in Boston right now. Not only are Halloween jack o'lanterns illuminating our city streets, but the glory of a historic Red Sox World Series victory is igniting the Hub, fueling what is sure to be days of celebrations.

But we here at BostInno are about to add more fire to a city already hot with hometown pride.

The time has come to name finalists for BostInno’s second 50 on Fire. After months of anticipation and a grueling selection process, thousands of nominations have been narrowed down to less than 200. These are the extraordinary companies and individuals who burn brighter than the rest. They are the newsmakers, forward-thinkers, and innovators undeniably setting the scene aflame. Check out all the 50 on Fire Finalists here.

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Head in the Cloud: Emphasizing Customer Service in the Era of Cloud Computing [Oct. 7, 2013]

Submitted on
lundi, le 7 octobre 2013h
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1to1 Media

By Anna Papachristos

Though cloud-based technology has been part of the enterprise for nearly a decade, today’s tools offer simple solutions that allow organizations to bridge internal gaps, gather consumer insight, and boost the omnichannel experience.

With feet on the ground, and heads in "the cloud," today's customer experience professionals continue to develop their service offerings by investing in emerging technologies that extend and enhance the customer relationship. Through cloud computing and applications, companies across industries have been able to improve their software capabilities and data collection methods in ways that allow for stronger customer engagement and brand loyalty.

Yet, while such tools have become an accepted and integral part of the customer service space, less than one decade ago, these revolutionary technologies were on the cusp of altering the way businesses connect with customers, employees, and partners.

"Just a few short years ago, cloud computing was considered less than a mainstream idea, something more suited to early adopters," says Bryan House, vice president of product marketing at Acquia. "With reduced costs, less need for staff, redundancy, and scalability, the cloud is now presumed to be the smart option, and sometimes the only option. Six years ago, platforms for marketing automation, email, CRM, analytics, and digital experiences were on premise. You'd never consider hosting them in a datacenter. But today, the cloud is just presumed to be the easier way."

Cloud technology has grown in sophistication to keep up with the speed and demands of today's digital marketplace. Because many organizations face fewer IT resources and smaller IT budgets, cloud services fulfill an important need for innovation and responsive design. Vish Mavathur, vice president and head of cloud services at iGate, notes that the cloud is not a single technology, but a set of convergent technologies that are steadily coming together to transform the experience on information technology. Cloud-based systems offer cost efficiency, scalability, and agility so companies may adjust their performance according to demand, thus devoting less time to maintenance and support, and more time to innovation and business-driven results.

Acquia: Revenue to Near $70M, but No Rush for IPO [Sept. 17, 2013]

Submitted on
mardi, le 17 septembre 2013h
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Boston Business Journal

By Kyle Alspach

Burlington-based Acquia expects major revenue growth again for 2013 but there is "nothing imminent" planned in terms of taking the company public, CEO Tom Erickson said in an interview.

Acquia provides enterprises with cloud hosting and related tools and services for websites created using Drupal, an open-source content management and site development platform. Acquia co-founder Dries Buytaert is the original creator of Drupal and serves as the firm's CTO.

The company has grown steadily in recent years amid growing adoption of Drupal among large enterprises. Acquia reported more than $45 million in revenue last year, more than doubling its top line from the previous year.
Erickson said Acquia expects about 50 percent revenue growth for 2013, which would equal about $68 million in revenue.

That would put the firm within the revenue range during which many venture-backed tech firms consider going public. And Erickson said Acquia does have a strong opportunity for an IPO.

Explaining Varnish for Beginners

A short time ago I published a presentation I gave at DrupalACT entitled 'Varnish for Beginners'. Whilst the presentation itself went down well and those attending hopefully garnered a good amount of knowledge, I thought I'd share the basics in this blog post for those who would like to know more about it.

What is Varnish?

Three important start-up lessons I learned

The blog post below was a guest article I wrote for Inc Magazine and was published in September 2013. It has been a while since I shared a startup lesson on my personal blog so I'm cross-posting my article here.

When I started working on Drupal in my college dormitory 12 years ago, I had no idea that one day it would be used by 2 percent of the world's websites. What is even more exciting is the open source community that has grown up around Drupal.

Web Publishing With the Acquia Advantage [Aug. 20, 2013]

Submitted on
mardi, le 20 août 2013h
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Bloomberg TV

Acquia CEO Thomas Erickson discusses the company's business model with Deirdre Bolton on Bloomberg Television's "Money Moves."

"Social has been an add-on on the web until now. What people want to do is integrate social with their regular content," said Tom Erickson, Acquia CEO. "We're creating the opportunity for people to blend their content, their community and their commerce."

Acquia + Alfresco Join Forces for Agile, Dynamic, Multichannel Content Delivery [June 18, 2013]

Submitted on
mardi, le 18 juin 2013h
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CMSWire

By David Roe

In the world of multichannel content delivery and management, partnerships are being formed at an astounding rate. Today, Alfresco and Acquia have announced a new partnership that will see the two open source platforms working together to provide advanced multichannel content management.

Acquia, Alfresco Digital Content
While both Acquia and Alfresco are strong, established players in their respective spaces, the two combined will greatly increase the ability of enterprises to provide full digital content management abilities to their clients, both internally and externally.

The combination will provide users with content applications that span everything from traditional document management to structured editorial workflows as well as the dynamic delivery of multichannel web experiences.

The result is a unified digital experience that pulls together content, community and commerce capabilities through the creation of web applications that can push content to all corners of the enterprises and to wherever it is needed.

Earlier this week we saw that many front-line workers were not in a position to close deals as many enterprise do not consider content delivery needs in their overall content strategies.

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